Launched in March 2007 by CEO Doug Hirsch, a former senior executive ofFacebook and one of the first employees of Yahoo!, DailyStrength(www.dailystrength.org) hosts more than 500 communities focused on issues suchas weight loss, divorce, parenting and illnesses. Under the merger agreement,Hirsch will join HSW International as Senior Vice President withresponsibilities including DailyStrength and the Company's social mediastrategy. Hirsch will also lead the implementation of social networking anduser-generated content applications across HSW International's global contentpublishing platform.

"With this acquisition and Doug's new role, we have an enormousopportunity to extend HSW International's proven publishing platform withsocial networking applications and communities," said Gregory Swayne,President of HSW International. "The marriage of social media with HSWI'sbreadth of authoritative content will offer users of our websites a unique andcompelling experience to both read and interact with high-quality, accuratereference information. Additionally, the incorporation of professionallyauthored content with social media bridges the gap between user generatedcontent and the reliability that comes from trusted publishing brands."

"HSW International's commitment to providing authoritative, relevantcontent to help consumers in their daily lives is a great fit withDailyStrength's mission," added Hirsch. "We create online communities andsupport services to help people cope with health, stress and other challengesof modern life - issues that people the world over face daily."

More than 700,000 people visit DailyStrength every month, generatingapproximately 20 million monthly page views. The site features healthjournals, discussion forums, virtual hugs, member-created groups, andtreatment reviews plus unique content provided on a daily basis by physiciansand other health professionals. HSW International will invest inDailyStrength to expand its offerings, in addition to integrating the best ofDailyStrength's social media technologies into HSWI's web publishing platform.

The acquisition follows the HSW International announcement in September ofan exclusive content partnership with World Book, Inc. In 2009, World Bookwill create thousands of original Chinese-language articles providinginformation on all branches of knowledge, including arts, sciences, history,technology, mathematics, sports, and recreation, exclusively for HSWInternational's Beijing-based website, BoWenWang(http://www.bowenwang.com.cn/).

About HSW International, Inc.

HSW International, Inc. (Nasdaq: HSWI) develops and operates Internetbusinesses focused on providing consumers in the world's emerging digitaleconomies with locally relevant, high quality information. The Company'sleading brands BoWenWang (bowenwang.com.cn) and ComoTudoFunciona (hsw.com.br)provide readers in China and Brazil with thousands of articles about how theworld around them works, serving as destinations for credible,easy-to-understand reference information. HSW International is the exclusivelicensee in China and Brazil for the publication of translated content fromHowStuffWorks.com, a subsidiary of Discovery Communications. The Company isheadquartered in Atlanta and incorporated in Delaware.

Forward-Looking Statements

This press release contains "forward-looking statements," as defined inSection 27A of the Securities Act of 1993, as amended, and Section 21E of theSecurities Exchange Act of 1934, as amended. Forward-looking statements may bein the future tense, and often include words such as "anticipate", "expect","project", "believe", "plan", "estimate", "intend", "will" and "may". Thesestatements are based on current expectations, but are subject to certain risksand uncertainties, many of which are difficult to predict and are beyond thecontrol of HSW International. Relevant risks and uncertainties include thosereferenced in HSW International's filings with the SEC, and include but arenot limited to: successfully integrating DailyStrength.org into HSWInternational's operations; reliance on third parties such as World Book forcontent; challenges inherent in developing an online business in foreigncountries, notably China and Brazil, including obtaining regulatory approvalsand adjusting to changing political and economic policies; governmental lawsand regulations, including unclear and changing laws and regulations relatedto the internet sector in foreign countries, especially China; generalindustry conditions and competition; general economic conditions, such asinterest rate and currency exchange rate fluctuations; and restrictions oncertain intellectual property under agreements with third parties. These risksand uncertainties could cause actual results to differ materially from thoseexpressed in or implied by the forward-looking statements, and thereforeshould be carefully considered. HSW International assumes no obligation toupdate any forward-looking statements as a result of new information or futureevents or developments.

SOURCE HSW International, Inc.