Tuesday, December 9, Datran Media's Chief Revenue Officer Sean O'Neal willlead a discussion alongside Mike Foley, product manager news, email, RSSand registration for the New York Times, at the MediaPost Email InsiderSummit in Park City, Utah. The session, titled, "Email as a PublisherTool," will educate attendees on what the best methods to monetizenewsletters and communities are and how to formulate the financial modelsnecessary to support them. The session will be moderated by DiannaDilworth, associate editor for DM News.

Also on Tuesday, December 9, Scott Knoll, Datran Media's senior vicepresident of display, will present "The Future of BT" in La Quinta, CA atthe iMedia Agency Summit. Co-panelists include BlueKai CEO, Omar Tawakol,Revenue Science President and CEO, Jeff Hirsch, and ICON International VicePresident and Director of online media, Jim Meskauskas. The panel willdiscuss predicted future trends in behavioral targeting and give attendeesinsight into what to expect and how it will affect online advertisers andemail marketing. Knoll will particularly focus on what the heads ofresearch need to know before annual media buys are made and how to leverageonline targeting most effectively post-purchase.

Wednesday, December 10, Datran Media's General Manager of direct, MichaelBloom will join the CEO of Red Clay Media, Brian Rice, and the owner ofPinnacle 3 Partners, Alan Kalell, to present "Multi-Channel Convergence"as part of the Customer Data Insights track at the National Center forDatabase Marketing Conference 2008 (NCDM). The event is scheduled forDecember 8-10 at the Gaylord Palms Resort in Orlando, FL. Bloom is anexpert on both on and offline direct marketing and will help attendeesaddress challenges ranging from shrinking mailing lists and declininglifetime value of the consumer. Best practices that Bloom will discussinclude why and where direct mail customers are dropping off lists, how touse online channels to direct offline sales, how to use intelligentlycrafted promotions and multichannel strategies to build profitablerelationships.

Monday, December 15, Datran Media Executive Vice President of strategicsales and planning, Dave Hendricks, will join peers from eHarmony, MountainSports Media and Digital New York Magazine to host a live Webinar titled,"Generating Value from your Online Ad Inventory: How Publishers Can Survive& Thrive in an Ad Recession." In this informative Webinar, Hendricks willmoderate a 50 minute lively discussion focused around how to leverage emailin monetization efforts and how to use audience targeting to increasevalue. Grant Hosford, director of publishing ops for eHarmony, MichaelSilberman, general manager for New York Magazine's NYMag.com, and BenRifkin, digital sales manager for Mountain Sports Media, will discuss theirideas and strategies for turning digital content into meaningful revenue.

Thursday, December 18, Datran Media's Knoll will speak again at theAdvertising Research Foundation (ARF) Online Media Council's meeting onbehavioral targeting in New York City. Marc Nightingale of the ARF willopen the meeting. Rex Briggs of Marketing Evolution will then introduceKnoll, David Grant of Fox Interactive Media and Michael Wexler of Yahoo,who will engage attendees in over two hours of thought provokingdiscussions focused on current and future challenges and opportunities inthe online targeting arena.

To view Datran Media's event calendar, visit:http://corporate.datranmedia.com/events.php

About Datran Media

Founded in 2001, Datran Media is an industry-leading digital marketingtechnology company that helps brands acquire, retain and monetize theirideal customers. DatranMedia offers advertisers the ability to selectively interact with aconsumer universe of over 175 million across inbox, web and social mediachannels. More than 1,000 top consumer brands have selected Datran Media toincrease brand favorability and strengthen the lifetime value of theircustomer relationships while driving meaningful revenue. For moreinformation on Datran Media, please visit www.datranmedia.com.

Media Contact:Carla Vicensblast! PR for Datran Media(919)833-9975Email Contact