Mr. Hess is also the trainer to the stars. When not on the road with theteam, Steve works out the "who's who" of athletes at his 60,000+ sq ft.state-of-the-art facility, located in the same building as the new DenverRitz Carlton. Steve's clients come from around the world, paying seriousmoney to have him bring them to their fullest potential as an athlete orperhaps rehab what could have been a career ending injury.

The relationship with Mr. Hess is owed to the company's own Ashley Coors.Due to Ashley's standing in the community and her professional relationshipwith Mr. Hess, she was able to convince him to come to the company'sheadquarters just over a month ago. Admittedly at first, Mr. Hess was veryskeptical and doubted some of the company's claims and the power of theirproducts. After spending almost 2 hours with "Dr. Bob" Nikkel, he agreed togive the products a try himself and to get his players on them as well.Most specifically the product known as Podium Potion, which Mr. Hess hashelped rename WIN!

Steve Hess is now a 100% believer and so are the players and athletes hehas on the products. In the last 30 days, the WIN product has been stronglyembraced as a pre-workout, pre-game ritual by the vast majority of Steveathletes and clients. Additionally, he has forwarded products to the"who's who" of Denver Sports from our pro football and baseball teams, tolacrosse and more. Steve's passion for making athletes the best they canbe also allows him to work with and help youth athletics, which is near anddear to his heart. This provides an enormous reach into all of the highschool and college teams, not just in Colorado, but all over the country.

Anyone serious about sports either knows Steve, knows of Steve, or afterlearning of his track record and credentials really wants to know Steve.Mr. Hess is so resoundingly respected in the world of sports that he sitson the Under Armor Training Council, which has its tentacles deep withinall aspects of sports. Starting this month, a full sized H.A.R.D. Nutritionrefrigerator and display will make our products the only nutritionalproducts or supplements available at Mr. Hess's unbelievable downtownDenver training facility, Forsa Fitness.

Mr. Hess said, "I am very proud and excited to be a part of the H.A.R.D.Nutrition Team. In my line of work, I have seen every kind, shape and formof supplement or sports products you can imagine. I have worked my entirelife to build a reputation that allows some of the best athletes and highprofile clients on the planet to trust me with their most valuable asset,their bodies. When I train someone, I take over every aspect of theirhealth and nutrition. I instruct them on how to train, what to eat, and,yes, what supplements to take. The facts are that good supplements do workand the products I have tried and given to my people from H.A.R.D.Nutrition are simply the best I have ever been exposed to. They really dowhat they say they will do; they really work. I will be an aggressivechampion for these products and this brand because I believe in them.After spending so much time with Mr. Pearce, Dr. Bob and the rest of theteam at H.A.R.D. Nutrition, I completely believe in them. They have beenfantastic to work with and a great group of people. I believe that withwhat they have developed and with the contacts I have, we can take theseproducts to places they may not have even thought they could go."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol(PINKSHEETS: DCBR), presently specializes in and manufactures healthproducts. Established in 1998, DC Brands went public in 2005 producing anumber of lines of energy drinks. DC Brands then purchased the assets ofH.A.R.D. Nutrition and began its quest to produce a new health line ofproducts. DC Brands is now proud to announce the release of their newH.A.R.D. Nutrition Functional Water Systems, which are set to revolutionizethe functional beverage category.

For more information on DC Brands International, visit their website atwww.HardNutrition.com.

Note: Except for the historical information contained herein, this newsrelease contains forward-looking statements that involve substantial risksand uncertainties. Among the factors that could cause actual results ortimelines to differ materially are risks associated with research andclinical development, regulatory approvals, supply capabilities andreliance on third-party manufacturers, product commercialization,competition, litigation, and the other risk factors listed from time totime in reports filed by DC Brands International with the Securities andExchange Commission, including but not limited to risks described under thecaption "Important Factors That May Affect Our Business, Our Results ofOperation and Our Stock Price." The forward-looking statements contained inthis news release represent judgments of the management of DC BrandsInternational as of the date of this release. DC Brands International andits managers and agents undertake no obligation to publicly update anyforward-looking statements.

Contact:Keith Howardkhoward@dc-brands.com