3ality Digital, the leading provider of digital 3D offerings, has joinedwith the NFL for this groundbreaking broadcast - featuring NFL Network'sThursday Night Football game between the San Diego Chargers and the OaklandRaiders - that will be made available on Thursday, December 4th to selectaudiences at RealD-enabled theaters in Boston, Hollywood and New York.

The game will demonstrate the unprecedented picture quality viewers willsoon be able to enjoy in their homes, and immerse viewers in the broadcast asnever before. Just as high-definition broadcasts have enhanced the homeviewing experience in recent years, digital 3D broadcasts will set a newbroadcast standard in the months and years to come.

The broadcast is the latest in the NFL's ongoing efforts to usetechnology to enhance fans' enjoyment of the sport. Decades ago, the NFL wasthe first sports league to establish weekly sports programming on primetimetelevision in 1970 with Monday Night Football. In the years since, the leaguehas been at the forefront of emerging media, including cable and satellitetelevision, satellite radio, online and mobile phones. For more informationon the technology behind this ground breaking broadcast, visit: www.3ality.com

SATELLITE FEEDS: Thursday, December 4th, 2008 Thursday, December 4th, 2008 3:00 AM - 3:15 AM ET 10:30 AM - 10:45 AM ET Galaxy 28 Galaxy 28 C-Band C-Band Transponder 15 Transponder 15 Downlink Freq. 4000 Vertical Downlink Freq. 4000 Vertical Thursday, December 4th, 2008 1:30 PM - 1:45 PM ET Galaxy 19 C-Band Transponder 13 Downlink Freq. 3960 Vertical NEWS: NFL evaluates digital 3D as next in long line of technologicalinnovations to enhance content delivery

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at:http://www.prnewswire.com/broadcast/36306/consumer.html

SOUNDBITES: * Steve Schklair, chief executive officer of 3ality Digital Systems B-ROLL INCLUDES: * Footage of 3ality Digital crews preparing for this groundbreaking broadcast * interior and exterior shots of Qualcomm Stadium in San Diego, where the game is being played VIDEO PROVIDED BY: 3ality Digital

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,1-800-653-5313 EXT. 3

SOURCE 3ality Digital