MotoSport's niche customer community educates one another about productsand specifications through merchandise reviews. MotoSport relies on Omniture SiteCatalyst to measure the impact of those reviews,which are enabled by Bazaarvoice's consumer-generated content tools Ratings& Reviews and Ask & Answer. The SiteCatalyst measurements ofbuyer-to-browser conversion rates for those products with reviews againstthose products without reviews showed an average of 21 percent incrementalincrease in conversion for reviewed products, as well as a higher averageorder value for reviewed products.

"Before using the integration, MotoSport had to spend a great deal of timeand resources to differentiate conversion rates for those products withcustomer reviews and personalized content to those without in itsreporting," said Faramarz Farhoodi, CIO and VP of eCommerce at MotoSport."Through the integration of Omniture SiteCatalyst and Bazaarvoice, MotoSport improved itsability to accurately determine the impact of social engagement on its siteand clearly see that those products with reviews convert better than thosewithout."

MotoSport used SiteCatalyst and Bazaarvoice through Omniture Genesis, a marketing platform that integratescomplementary third-party applications with Omnitureproducts giving customers a single view into their marketing data. Theintegration allowed MotoSport to glean additional information about thepopularity of its products and measure the impact of consumer content andcontributor information on conversion.

"We are pleased at the effectiveness of the integration between Bazaarvoicetechnology and Omniture SiteCatalyst," said Sam Decker, CMO at Bazaarvoice. "Bymeasuring the impact of consumer-generated content tools, we have enabledMotoSport to increase buyer confidence and utilize that knowledge to drivetargeted online campaigns. We have been able to see how Bazaarvoicetogether with Omniture SiteCatalyst help customers achieve higherconversion rates and offer products relevant to online consumer communitiessuch as MotoSport."

"The Omniture Genesis platform continues to contribute insightfulmarketing data that was previously difficult to obtain," said John Mellor,executive vice president of business development and corporate strategy atOmniture. "Building an online community that gives consumers a place toconnect to buyers with similar interests is an extremely important part ofmarketing strategies for niche retailers. Providing MotoSport with a way tocapture and measure the impact of consumer engagement is a great example ofthe value and power of integrating Omniture and an accredited Genesispartner like Bazaarvoice."

About Bazaarvoice

Bazaarvoice offers outsourced technology, services, analytics, andexpertise to help companies enhance the online shopping experience withsocial commerce applications that drive sales. Bazaarvoice Ratings &Reviews(TM) and Ask & Answer(TM) deliver immediate success by minimizingimplementation risk and maximizing the strategic impact of user-generatedreview content through complete customization, deep integration, communitymanagement, advanced analytics, search engine optimization, and syndicationacross the Web and to offline channels.

Bazaarvoice's recent awards include the 2008 ClickZ Marketing ExcellenceAward for Best Social Media Marketing Platform and the Austin BusinessJournal's 2007 Tech Innovator Award. Bazaarvoice currently serves over 290eCommerce leaders including Borders, Dell, Macy's, Office Depot, Inc.,Overstock.com, PETCO, P&G, QVC, Sears, and ZipRealty. The company hasheadquarters in Austin, TX and offices in London, Paris, and Singapore. Formore information, please visit the company's Web site atwww.bazaarvoice.com, read the blog at www.bazaarblog.com, or emailinfo@bazaarvoice.com.

About Omniture Genesis(TM)

Omniture Genesis integrates complementary third-party online marketingtechnologies with Omniture products. Omniture Genesis gives onlinemarketers the ability to view and optimize campaign and conversionperformance across multiple applications. Enabled by the online marketingindustry's largest ecosystem of application providers, Omniture Genesisautomates information sharing to support online marketing best practicesfor cross-channel reporting, dynamic visitor segmentation, and performanceoptimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimizationsoftware, enabling customers to manage and enhance online, offline andmulti-channel business initiatives. Omniture's software, which it hostsand delivers to its customers as an on-demand subscription service andon-premise solution, enables customers to capture, store and analyzeinformation generated by their Web sites and other sources and to gaincritical business insights into the performance and efficiency of marketingand sales initiatives and other business processes. In addition, Omnitureoffers a range of professional services that complement its onlineservices, including implementation, best practices, consulting, customersupport and user training through Omniture University(TM). Omniture'sapproximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett,Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture andSiteCatalyst are registered trademarks of Omniture, Inc. in the UnitedStates, Japan, Canada, and the European Community. Omniture, Inc. ownsother registered and unregistered trademarks throughout the world. Othernames used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Omniture Management believes that certain statements in this release mayconstitute "forward-looking statements" within the meaning of Section 21Eof the Securities Exchange Act of 1934 and Section 27A of the SecuritiesAct of 1933, including, but not limited to, statements regarding theabilities and expected benefits of our services to customers and strategicpartners. These statements are based on current expectations andassumptions regarding future events and business performance and involvecertain risks and uncertainties that could cause actual results to differmaterially, including but not limited to, risks described in Omniture'squarterly report on Form 10-Q for the three months ended September 30,2008, and from time to time in other reports filed by Omniture with theU.S. Securities and Exchange Commission. These reports are available on theInvestor Relations section of our web site at http://www.omtr.com. Omnitureundertakes no duty to update any forward-looking statement to conform thestatement to actual results or changes in the company's expectations.

Omniture Press ContactJamie Stum801.932.7079Email Contact