The Internet Retailer's Hot 100 Web Sites offer many lessons on how toinspire, inform and serve web site shoppers, and also how to reach outbeyond ecommerce sites to connect with consumers. The Hot 100 Web Siteswere chosen for their innovations that go beyond the primary web site andtheir performance metrics which include response time, site availabilityand consistency.

According to Ritz Interactive president and CEO Fred H. Lerner, "We have avery straightforward philosophy; we present our customers with options.This stretches from payment options; whether it is credit cards, GoogleCheckout, PayPal or Bill Me Later, or choices in navigation methods andcustomer service. We're all about convenience to our customers."

The company pays a lot of attention to providing reviews. "The reviews areexcellent," says Mark Lee, principal at consulting firm The Mark Lee Group."First, there's the company's thorough review. Next, a summary chart of theobjective rating by all customers." He also likes that the site displaysthe percentage of reviewers in various categories, such as "GettingStarted," "Casual Photographer," and "Professional."

The reviews and ratings, powered by PowerReviews, are so helpful that RitzInteractive has begun promoting a product's rating before the visitor evengets to a product page. For example, when a popular item is featured on theRitzCamera.com home page, a high rating is listed directly below the image."It's one of the most desirable features on the site," commented presidentand CEO Fred Lerner. "People like to buy what other people like."

The Ritz Interactive web sites also provide several other ways visitors canobtain information about a product, including major manufacturer showcases,videos and live chat.

About Ritz Interactive, Inc.

Ritz Interactive is an award-winning, specialty online retailer ande-commerce service provider that operates a network of websites offeringhigh quality, branded lifestyle products. Since its inception in Irvine,California in 1999, the company has become a leader in providing a fullselection of photographic and consumer electronics products as well as awide range of marine, boating and fishing products, at competitive pricesfor online shoppers. Ritz Interactive's leading photo-specialty andconsumer electronics e-commerce websites are RitzCamera.com andWolfCamera.com, while the company's leading marine e-commerce website isBoatersWorld.com. Each of the individually branded and marketed websitesoffers a broad and deep selection of competitively priced products andbrings an established brick-and-mortar reputation to the company'se-commerce platform.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is amonthly national business magazine, web site, conference and directory thatserve the retailing community. The Internet Retailer family of productsfocuses on the Internet's vital role in a wide array of retailingactivities, including web merchandising, supply chain management andmulti-channel integration. Its 40,000+ subscribers are senior executivesprimarily from retail chains, independent stores, catalogs, virtualmerchants and brand-name manufacturers. Internet Retailer's circulationrepresents the largest multi-channel readership base of any retailingmagazine. The magazine also publishes the most widely read e-mailnewsletter in retailing, IRNewsLink, which is distributed twice-weekly to35,000 opt-in subscribers, operates the largest retailing information website, InternetRetailer.com, sponsors the largest conference in thee-retailing industry and publishes an annual ranking of the Hot 100 BestRetail Web Sites and the 500 largest web sites.

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Contact:Andre BryshaRitz Interactive, Inc.Tel: 949-442-0205Fax: 949-442-0210E-Mail: Email Contact