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As Productivity Fears Grow, Retailers Turn to Enterprise-Wide Business Intelligence
Enterprise-Wide BI Has Emerged as One of the Top Priorities Within the Next 24 Months
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BOSTON, MA -- (Marketwire) -- 12/09/08 -- Aberdeen, a Harte-Hanks Company (NYSE: HHS),recently released published a new research report entitled, "IncreasingRetail Productivity: Enterprise-Wide Business Intelligence" which outlinedthe findings of 150 retail enterprises that were surveyed between October -November 2008 to determine the opportunities and pitfalls of anenterprise-wide BI or transactional intelligence strategy in retail. Theresearch indicates that while retailers are currently using BI in siloformats within customer management, merchandising, and store operations,the roadmap for BI is gradually leading towards enterprise-wide adoption.Of the BI functional areas in retail, enterprise-wide BI has emerged as atop two priority in terms of planned deployment within the next 24 months.To obtain a complimentary copy of the report, please visit:http://www.aberdeen.com/link/sponsor.asp?cid=5366.
Aberdeen's 2007 BI survey results showed that 56% of Best-in-Classretailers' top BI-related strategy was to identify customer segment buyingtrends and patterns. While customer segmentation remains a priority ofretailers, this year our results demonstrate a move towards the "biggerpicture applicability of BI" from an enterprise-wide perspective.
"Leading retailers such as Wal-Mart, Staples, and Best Buy have alreadyadopted an enterprise-wide BI strategy," states Sahir Anand, senior analystand chief author of the business intelligence in retail benchmark report."The reasons for this 'silo to big picture' shift in the BI roadmap are dueto the following internal and external factors characterizing the nature ofretail operations for the rest of 2008, 2009, and beyond. High cost ofgoods sold and low consumer confidence is currently impacting 80% ofretailers surveyed. This has led to the need for incisive category,department, and channel-level business information that can act as acatalyst for improved integrated retail planning, productivity, andperformance for the corporate network, stores, and other sales channels."
Seventy-four percent (74%) of Best-in-Class retailers are currentlycreating enterprise-wide BI guidelines when compared to 50% of all otherretailers. According to co-author and principal analyst David Hatch, "Onthe surface, creating customer- and operations-related guidelines on anenterprise-wide basis seems like an academic and rudimentary exercise.However, in actuality it takes several years for all the user organizationsin retail to perfect a common charter of guidelines and practices toharmonize the BI foundational elements of forecasting, planning, andbudgeting for varied retail departments such as marketing, merchandising,finance, procurement, or supply chain. The ability to deliver trueenterprise-wide access to BI will inevitably require best-in-classretailers to obtain a full range of capabilities, from data collection,integration, cleansing, data warehousing, modeling and applicationdevelopment, to reporting, dashboards, scorecarding and ad hoc analytics."Only 35% of Best-in-Class retailers report having "end-to-end" BI platformsencompassing these tools and capabilities today. Aberdeen researchindicates that this is in line with Average levels of BI platform adoptionacross all industries. Through the research contained in this report,Best-in-Class companies should be able to identify the components that arecurrently lacking.
A complimentary copy of this report is made available due in part by thefollowing underwriters: Microsoft and Tectura. To obtain a complimentarycopy of the report, please visit:http://www.aberdeen.com/link/sponsor.asp?cid=5366.
For additional access to complimentary Retail Research, please visithttp://research.aberdeen.com/index.php/-retail.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and marketintelligence that delivers demonstrable results. Having benchmarked morethan 30,000 companies in the past two years, Aberdeen is uniquelypositioned to educate users to action: driving market awareness, creatingdemand, enabling sales, and delivering meaningful return-on-investmentanalysis. As the trusted advisor to the global technology markets,corporations turn to Aberdeen(TM) for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content incontext for the global direct and targeted marketing company. Aberdeen'sanalytical and independent view of the "customer optimization" process ofHarte-Hanks (Information - Opportunity - Insight - Engagement -Interaction) extends the client value and accentuates the strategic roleHarte-Hanks brings to the market. For additional information, visitAberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn moreabout Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company451 D Street, Suite 710Boston, Massachusetts 02210-1928Telephone: (617) 854-5200Fax: (617) 723-7897www.aberdeen.com
Media Contact:Sahir AnandSenior Retail AnalystAberdeen Harte-HanksSahir.Anand@aberdeen.comDavid HatchPrincipal BI AnalystAberdeen Harte-HanksDavid.Hatch@aberdeen.com
"Leading retailers such as Wal-Mart, Staples, and Best Buy have alreadyadopted an enterprise-wide BI strategy," states Sahir Anand, senior analystand chief author of the business intelligence in retail benchmark report."The reasons for this 'silo to big picture' shift in the BI roadmap are dueto the following internal and external factors characterizing the nature ofretail operations for the rest of 2008, 2009, and beyond. High cost ofgoods sold and low consumer confidence is currently impacting 80% ofretailers surveyed. This has led to the need for incisive category,department, and channel-level business information that can act as acatalyst for improved integrated retail planning, productivity, andperformance for the corporate network, stores, and other sales channels."
Seventy-four percent (74%) of Best-in-Class retailers are currentlycreating enterprise-wide BI guidelines when compared to 50% of all otherretailers. According to co-author and principal analyst David Hatch, "Onthe surface, creating customer- and operations-related guidelines on anenterprise-wide basis seems like an academic and rudimentary exercise.However, in actuality it takes several years for all the user organizationsin retail to perfect a common charter of guidelines and practices toharmonize the BI foundational elements of forecasting, planning, andbudgeting for varied retail departments such as marketing, merchandising,finance, procurement, or supply chain. The ability to deliver trueenterprise-wide access to BI will inevitably require best-in-classretailers to obtain a full range of capabilities, from data collection,integration, cleansing, data warehousing, modeling and applicationdevelopment, to reporting, dashboards, scorecarding and ad hoc analytics."Only 35% of Best-in-Class retailers report having "end-to-end" BI platformsencompassing these tools and capabilities today. Aberdeen researchindicates that this is in line with Average levels of BI platform adoptionacross all industries. Through the research contained in this report,Best-in-Class companies should be able to identify the components that arecurrently lacking.
A complimentary copy of this report is made available due in part by thefollowing underwriters: Microsoft and Tectura. To obtain a complimentarycopy of the report, please visit:http://www.aberdeen.com/link/sponsor.asp?cid=5366.
For additional access to complimentary Retail Research, please visithttp://research.aberdeen.com/index.php/-retail.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and marketintelligence that delivers demonstrable results. Having benchmarked morethan 30,000 companies in the past two years, Aberdeen is uniquelypositioned to educate users to action: driving market awareness, creatingdemand, enabling sales, and delivering meaningful return-on-investmentanalysis. As the trusted advisor to the global technology markets,corporations turn to Aberdeen(TM) for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content incontext for the global direct and targeted marketing company. Aberdeen'sanalytical and independent view of the "customer optimization" process ofHarte-Hanks (Information - Opportunity - Insight - Engagement -Interaction) extends the client value and accentuates the strategic roleHarte-Hanks brings to the market. For additional information, visitAberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn moreabout Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company451 D Street, Suite 710Boston, Massachusetts 02210-1928Telephone: (617) 854-5200Fax: (617) 723-7897www.aberdeen.com
Media Contact:Sahir AnandSenior Retail AnalystAberdeen Harte-HanksSahir.Anand@aberdeen.comDavid HatchPrincipal BI AnalystAberdeen Harte-HanksDavid.Hatch@aberdeen.com
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