Press Release

MetaCarta to Geo-Enable Online News for BBC

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Posted 09 December 2008 @ 09:01 am ET

CAMBRIDGE, MA -- (Marketwire) -- 12/09/08 -- MetaCarta®, Inc., the leading provider ofgeographic search and referencingtechnology, today announced that the BBC will be using MetaCartaGeographic Search and Referencing Platform (MetaCarta GSRP)to enhance their search capabilities for all content accessible atwww.bbc.co.uk

"Many current text search engines are unable to find references beyond thelocation name because geographic language is inherently ambiguous. Forexample, when you search on the term Chelsea, the results include theChelsea Football Club, Chelsea, Massachusetts, or Chelsea BuildingSociety," said John Donnelly, Vice President Worldwide Sales and FieldOperations at MetaCarta. "MetaCarta solves this challenge. Our platform canrecognize more than 190 million place names in five languages to give theuser all the information they seek on a particular location."

MetaCarta GSRPidentifies places and points-of-interest in text documents, news feeds,email, reports, web pages and blogs, and assigns latitude and longitudecoordinates so that the content can be searched, retrieved, and visuallydisplayed on a map. Enterprise organizations and public sector agencies arenow able to geo-enable all of their content in English, Spanish,French, Russian, Arabic, or mixed-language documents so it can besearched and used in location-based applications to help visualize trends,generate new revenue, drive premium services, and enhance intelligenceanalysis.

About MetaCarta

MetaCarta, Inc., is the leading provider of geographic search andreferencing solutions. MetaCarta products make data and unstructuredcontent "location-aware" making that information geographically relevant.Using a map interface, these innovative solutions make it possible forcustomers to discover, visualize, and act on important location-basedinformation. Founded by a team of MIT researchers in 2001, MetaCarta isprivately held, with US headquarters in Cambridge, Massachusetts andoffices in Vienna, Virginia and Houston, Texas and resellers worldwide. Formore information, please visit www.metacarta.com or MetaCartaResource Center.

MetaCarta is a trademark of MetaCarta, Incorporated. All other product orcorporate references may be trademarks or registered trademarks of theirrespective companies.

Contact:Lisa AlloccaRed Javelin Communications, Inc.+1 978-470-2227lisa@redjavelin.com


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