RSS, Really Simple Syndication, burst on the scene several years ago andhas gained popularity with consumers, marketers and publishers. Consumersuse RSS to subscribe to content they like and publishers have learned thatadding their content to feeds increases their search visibility and drivestraffic to their sites.

"Syndicating content in RSS feeds is the perfect online marketing strategyfor 2009," says Sally Falkow, President of Expansion Plus. "Google'sUniversal search results include video, text and images so you must have acontent strategy. Your content will get found by search engines, otherwebsites and subscribers -- if you make it available in an RSS feed."

Although some studies say the adoption of RSS is low and confined to thetech savvy amongst us, a Yahoo! study showed that when you ask someone ifthey use RSS they tend to say no, but if you track their click stream theyare in fact reading content in feeds. They just don't know what RSS is.And that's borne out by the increasing number of people searching What isRSS?

Most social media applications use RSS, so the rising numbers of Americanswho go to sites like Facebook, MySpace or Twitter are all using feeds. Andthe fact that "What is RSS?" is on the top ten list of questions searchedin 2008 indicates that Americans are aware of RSS and they want to knowmore about it.

One company that provides information about RSS is PRESSfeed. They offer aneasy-to-follow tutorial about RSS feeds on thewebsite and a videotitled 'What is RSS?'

Their site gives examples of what kind of content a marketer of publishercould send out in a feed:

-- news-- educational articles-- destination information-- tech support updates-- product news-- specials-- announcements-- new listings for a realtor-- job vacancies

For those searching for information about RSS, the PRESSfeed website hascase studies showing how business owners, marketers and publishers can useRSS feeds to find new markets, drive qualified traffic to their websitesand improve their search engine visibility. http://www.press-feed.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:Mary AndersonEmail Contact626.793.4911