Applebee's Shows You the Money

Casual Dining Restaurant Leader Gives Away a $10 Bonus Card to Those WhoPurchase Convenient, Easy-to-Redeem Gift Cards

LENEXA, KS -- December 17, 2008 -- In today's economy, wouldn't it be greatto find a place where $50 equals $60? Now you can -- Applebee's.

For a limited time, participating Applebee's restaurant locations aregiving a $10 bonus card absolutely free to anyone who comes in andpurchases $50 in gift cards. Even better, the offer is unlimited.

Purchasing gift cards is a great way to take care of those hard-to-buy-forpeople on a holiday shopping list. And the free $10 bonus card that comeswith each $50 gift card purchase is great to keep on hand as a last-minutegift need (a neighbor, a teacher or a babysitter). Or, it could be usedjust to treat yourself to a well-deserved, delicious meal or a relaxingglass of wine after the rush of the holidays is over.

Backed by a distinguished and reputable brand, Applebee's gift cards haveno fees associated with them, never expire and can be redeemed in more than1,900 locations across the United States and Canada (see participatingrestaurants for complete details on the $10 bonus card program and giftcards).

"The importance of providing value has never been stronger than it is nowconsidering these tough economic times," said Mike Archer, president -Applebee's Services, Inc. "Applebee's wants to build on the value we'vealways provided guests, so in addition to our great meals and refreshingbeverages served in a fun and relaxing atmosphere, we're now givingconsumers extra value through our bonus card program."

Prefer to do your shopping online? Applebee's makes gift card buying -- andgiving -- fast, convenient and personal. By visiting the gift card sectionon www.applebees.com, guests can select from several unique gift carddesigns, or choose to design their own personal gift card by uploadingtheir favorite photo or adding a customized message directly to the card.Applebee's also makes it easy to mail the gift card by letting you choosefrom a variety of different greeting cards.

The $10 bonus card program is offered only when regular gift cards arepurchased at a restaurant location. But Applebee's makes it convenient topurchase gift cards by making them available at some of the nation'slargest retailers, including Walgreens and Kroger grocery stores (a list ofretailers can be found under the "Gift Card" section at www.applebees.com).

"Whether you personalize a gift card online or come to one of the thousandsof retail chain locations to purchase them, Applebee's gift cards are aneasy and rewarding experience for both the sender and the recipient," saidArcher. "And now that you get a free $10 bonus card for every $50 in giftcards purchased at our restaurants, it helps make the holidays a littlebrighter."

About Applebee's Services, Inc.

Applebee's Services Inc. and its affiliates, franchise and operaterestaurants under Applebee's Neighborhood Grill & Bar and is a DineEquity,Inc. (NYSE: DIN) brand. As of September 30, 2008, there were 1,997Applebee's restaurants operating system-wide in 49 states, 17 internationalcountries and one U.S. territory, of which 480 were company-owned.Additional information on Applebee's can be found at the company's website(www.applebees.com).

Contact:Miles McMillinmiles.mcmillin@applebees.com913-890-0259