Press Release

Endavo Media Powers AmericanPowerboat.tv

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Posted 19 December 2008 @ 12:27 pm ET

Roaring engines, non-stop action and exotic locales are all staples in the sport of offshore powerboat racing.

But for the majority of fans, getting to a race can sometimes be a problem.

American Powerboat Television has now solved that problem - fans that can't make it to a race can catch all the major races right on their home computer.

On December 19, American Powerboat Television is launching americanpowerboat.tv, a 24/7 on-demand video network featuring coverage of the world's major offshore events.

The site will be dedicated to powerboat-centric programming, including events from Super Boat International, Europe's Powerboat P1, the Offshore Super Series and select poker run events. AmericanPowerboat.tv will also offer live-streaming broadcasts of selected events during the 2009 season. The custom-branded web media player will allow users to effortlessly navigate the site's extensive video archive and find specific channels that grab their interest. Users can then comment on each event and share videos across other Web sites and social networks.

APBTV Executive Producer John Potts says, "I believe that the Internet is the future for television in terms of true viewer interaction and program choices. We believe that our Fox Sports and Speed Channel broadcasts have helped promote the sport of offshore racing and look forward to expanding the audience base even further by giving viewers the ability to see these exciting events on demand."

"The option for both high-quality, live-streaming and on-demand video, with multiple ways to monetize made Endavo Media's Internet TV Platform the clear choice," Potts continued.

"We're excited about helping American Powerboat Television do more with its broadcast programming by connecting with its audience online," said Peter Contardo, Endavo Media's CMO. "The powerboat community is very passionate about their sport and this site will capture that experience for fans around the globe."

For more information, please visit www.americanpowerboat.tv and www.endavomedia.com.

About Endavo Media

Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.




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