Americans viewed 13.5 billion online videos in October 2008 with YouTubeaccounting for nearly 40 percent of them in the U.S.(1) Consumers have viewedvideos on YELLOWPAGES.COM's YouTube Channel over 400,000 times with some ofthe more popular videos receiving several thousand views to date. Routinelyranked among the Top 30 U.S. Websites by comScore in 2008(2), YELLOWPAGES.COMfeatures hundreds of new business profile videos weekly.

"Viral distribution and our YouTube channel were strategic and naturalsteps in extending the value and reach of our YELLOWPAGES.COM Video Profilesthroughout the distributed Web and within search results," said Matt Crowley,chief marketing officer for AT&T Interactive. "Consumers want to know as muchas possible about a business when making their selection, and our online videoprofiles give local -- and national -- businesses an authentic way to telltheir unique story, stand out and reach an extended audience."

Whether on YELLOWPAGES.COM or YouTube, YELLOWPAGES.COM online videoprofiles enable businesses to engage consumers by providing a personal view oftheir business before calling or walking through the company's door. Fiftyfive percent of consumers who visit YELLOWPAGES.COM make a purchase as aresult of their visit(3). Because consumers opt into viewing videos -- unlikeTV ads -- an impressive 81 percent(4) of videos played on YELLOWPAGES.COM havebeen viewed in their entirety. Video profiles for attorneys, dentists andrestaurants are among the most highly viewed(5).

"Showing -- not just telling -- the story of my company and its servicesis key in helping potential clients understand what we can offer them," saidMary Arnold, owner of Tattoo Vanish(http://www.yellowpages.com/info-IY248391392/Tattoo-Vanish). "We are a newtype of business with a new method of removing tattoos -- so our video profileplays a big role in explaining exactly who we are and what we do. I am verypleased with the personalized message that we are able to convey and theresulting positive exposure and revenues."

YELLOWPAGES.COM offers several Video Profile product options including acustom video shot on site, an alternate still-photo slide show approach thatweaves images together with custom voiceover and music -- and also the optionfor advertisers to self-submit videos. For more information aboutYELLOWPAGES.COM's video offerings, explore options here(http://tinyurl.com/3wkm6c).

About AT&T Interactive

AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader increating local search products and services that empower consumers to find andconnect with businesses across the devices and interactive platforms they usemost -- including online, mobile, and TV. Formed in 2005 and renamed in 2008,AT&T Interactive develops, manages and delivers all online and mobileadvertising products for AT&T -- including its flagship propertyhttp://www.yellowpages.com. The AT&T Interactive Network* is ranked the number20 Web property in the U.S., reaching more than 35 million monthly uniquevisitors (comScore November 2008 Top Properties Ranking report).

*The unique visitor number for the AT&T Interactive Network includesunduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net,Addresses.com, AnyWho, 411.com, Areaguides.net.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Itssubsidiaries and affiliates, AT&T operating companies, are the providers ofAT&T services in the United States and around the world. Among their offeringsare the world's most advanced IP-based business communications services andthe nation's leading wireless, high speed Internet access and voice services.In domestic markets, AT&T is known for the directory publishing andadvertising sales leadership of its Yellow Pages and YELLOWPAGES.COMorganizations, and the AT&T brand is licensed to innovators in such fields ascommunications equipment. As part of its three-screen integration strategy,AT&T is expanding its TV entertainment offerings. In 2008, AT&T again rankedNo. 1 on Fortune magazine's World's Most Admired Telecommunications Companylist and No. 1 on America's Most Admired Telecommunications Company list.Additional information about AT&T Inc. and the products and services providedby AT&T subsidiaries and affiliates is available at http://www.att.com.

(1) Video Metrix Service, comScore, October 2008 (2) Media Metrix Media Trend report, comScore for www.yellowpages.com url; for the majority of 2008: Jan. through Nov. 2008, YELLOWPAGES.COM was ranked among the Top 30 U.S. Websites with the exception of top 31 or 32 rankings in Jan., April, Sept. and Nov. (3) MORPACE International, third party research, YELLOWPAGES.COM usage and awareness study May 2007 (4) YELLOWPAGES.COM internal statistics, Sept. 2008. The study included those advertisers who purchased a video product between November 2007 and June 2008. A customer must have been with YELLOWPAGES.COM for at least two months prior to adding video, in order to be included in the study. (5) Based on total user clicks on the "watch video" icon as a link on the ad.SOURCE AT&T Inc.