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NordicTrack(R) Fitness and Jillian Michaels Team Up to Transform a Walk Into a Workout With Incline Training
Burn 5 Times More Calories on a NordicTrack Incline Trainer(TM) Just by Walking
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LOGAN, UT -- (Marketwire) -- 12/29/08 -- NordicTrack, the leading fitness brand, and Jillian Michaels,TV's toughest trainer from "The Biggest Loser," have teamed up to introducethe NordicTrack Incline Trainer, a revolutionary treadmill that inclines to 40% to allow 5 timesthe calorie burn, just by walking.
NordicTrack selected Jillian Michaels to introduce its new Incline Trainerbecause Michaels is already a strong believer in the power of inclinetraining.
"People don't realize how many more calories they can burn by addingdramatic incline to a simple treadmill walk," said Jillian Michaels, who isknown for getting significant weight loss results for her teams on "TheBiggest Loser." "NordicTrack has made it convenient for everyone to doincline training in their home and transform a walk into a workout."
Michaels cited research from the American College of Sports Medicine,demonstrating the calorie burn advantages of incline training. In theresearch, subjects walked at 2 mph at two different incline levels, noincline and 40% incline. At 40% incline, those walkers burned 5 times thecalories, even at the comfortable speed of 2 mph.
The NordicTrack Incline Trainer is unique in the home fitness market with amotorized incline that reaches 40%. The easy-to-use console allowsconsumers to "speed dial" the incline from 0 to 40% in 5% increments withNordicTrack's 1-Touch controls. Smaller incline adjustments are made withan up or down arrow key.
Michaels also said incline training -- notably at inclines at 18% andhigher -- enables walkers to burn more fat calories in their workout, evenmore than running.
She noted recently published research by A.T. Still University that showedmore than 6 fat calories per minute were used by research subjects walkingat 2 mph and 16% incline. The fat burn from incline training wasconsiderably more than the less than 2 calories per minute from fat used at6 mph and 0% inclines.
The NordicTrack Incline Trainer has an introductory price of $1,599 and isavailable at www.nordictrack.com and Sears. The Incline Trainer is designedand manufactured in Logan, Utah at the NordicTrack headquarters and plant.
In addition to dramatic incline, this product also features iFit WorkoutCards created to give consumers the Jillian Michaels personal trainingexperience in their own homes.
Each workout on an iFit Workout Card has cues that automatically adjust thespeed and incline of the Incline Trainer. Speakers integrated into theconsole project Jillian Michaels' voice, offering encouragement, motivationand more than a little "tough love" through every workout. Consumers willhear her say everything from "OK, now we're going to take your InclineTrainer to 25%... are you ready?" to "Keep walking, I said keep walking!"
Each iFit Workout Card, which retails for $29.99, has 24 workouts thatbecome progressively more challenging each workout. Consumers can choosefrom 4 different workout genres: Lose Weight, Get Fit, Power Walk and BootCamp.
"Partnering with both NordicTrack and iFit allows Jillian to bring herhealth and wellness message directly into the consumer's home," saidGiancarlo Chersich, CEO of Empowered Media, LLC, a newly formed companyhandling the expansion of Jillian Michaels health and wellness brand.
About NordicTrack
NordicTrack, the leading fitnessequipment brand, has been an innovator for more than 25 years. In theearly years the name NordicTrack was synonymous with both brand and thecross-country skier product that launched the home fitness revolution.Today, the brand NordicTrack is associated with a complete line of fitnessequipment for the home -- everything from the new Incline Trainer to arange of treadmills, ellipticals, stationary bikes, small exercise productssuch as hand weights and yoga mats. The NordicTrack brand has also beenextended to a full line of performance fitness apparel for both men andwomen. NordicTrack products can be found at www.nordictrack.com, Sears andwww.sears.com.
NordicTrack is a wholly owned brand of ICON Health & Fitness, the world'sleading developer, designer and manufacturer of fitness equipment. Learnmore at www.iconfitness.com.
About Jillian Michaels
Jillian Michaels' passion for fitness training originates from 13 years ofmartial-arts practice and 17 years of personal training. Best known as thestrength trainer and life coach on NBC's hit series "The Biggest Loser,"Jillian is a motivator to nearly 15 million viewers every week. But beforeshe was a huge TV success, Jillian struggled with her own weight. She wasdetermined to reach her goals -- and through dedication and hard work shedid. Now, Jillian serves as a role model for others who want to betterthemselves and achieve their own personal fitness goals.
Jillian can be seen on TV shows in more than 35 countries. She is a bestselling author. Jillian has her own DVD series, Nintendo Wii game andweekly radio show. For more information please visitwww.jillianmichaels.com.
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Contact:Colleen Logan435.757.4601Email Contact
"People don't realize how many more calories they can burn by addingdramatic incline to a simple treadmill walk," said Jillian Michaels, who isknown for getting significant weight loss results for her teams on "TheBiggest Loser." "NordicTrack has made it convenient for everyone to doincline training in their home and transform a walk into a workout."
Michaels cited research from the American College of Sports Medicine,demonstrating the calorie burn advantages of incline training. In theresearch, subjects walked at 2 mph at two different incline levels, noincline and 40% incline. At 40% incline, those walkers burned 5 times thecalories, even at the comfortable speed of 2 mph.
The NordicTrack Incline Trainer is unique in the home fitness market with amotorized incline that reaches 40%. The easy-to-use console allowsconsumers to "speed dial" the incline from 0 to 40% in 5% increments withNordicTrack's 1-Touch controls. Smaller incline adjustments are made withan up or down arrow key.
Michaels also said incline training -- notably at inclines at 18% andhigher -- enables walkers to burn more fat calories in their workout, evenmore than running.
She noted recently published research by A.T. Still University that showedmore than 6 fat calories per minute were used by research subjects walkingat 2 mph and 16% incline. The fat burn from incline training wasconsiderably more than the less than 2 calories per minute from fat used at6 mph and 0% inclines.
The NordicTrack Incline Trainer has an introductory price of $1,599 and isavailable at www.nordictrack.com and Sears. The Incline Trainer is designedand manufactured in Logan, Utah at the NordicTrack headquarters and plant.
In addition to dramatic incline, this product also features iFit WorkoutCards created to give consumers the Jillian Michaels personal trainingexperience in their own homes.
Each workout on an iFit Workout Card has cues that automatically adjust thespeed and incline of the Incline Trainer. Speakers integrated into theconsole project Jillian Michaels' voice, offering encouragement, motivationand more than a little "tough love" through every workout. Consumers willhear her say everything from "OK, now we're going to take your InclineTrainer to 25%... are you ready?" to "Keep walking, I said keep walking!"
Each iFit Workout Card, which retails for $29.99, has 24 workouts thatbecome progressively more challenging each workout. Consumers can choosefrom 4 different workout genres: Lose Weight, Get Fit, Power Walk and BootCamp.
"Partnering with both NordicTrack and iFit allows Jillian to bring herhealth and wellness message directly into the consumer's home," saidGiancarlo Chersich, CEO of Empowered Media, LLC, a newly formed companyhandling the expansion of Jillian Michaels health and wellness brand.
About NordicTrack
NordicTrack, the leading fitnessequipment brand, has been an innovator for more than 25 years. In theearly years the name NordicTrack was synonymous with both brand and thecross-country skier product that launched the home fitness revolution.Today, the brand NordicTrack is associated with a complete line of fitnessequipment for the home -- everything from the new Incline Trainer to arange of treadmills, ellipticals, stationary bikes, small exercise productssuch as hand weights and yoga mats. The NordicTrack brand has also beenextended to a full line of performance fitness apparel for both men andwomen. NordicTrack products can be found at www.nordictrack.com, Sears andwww.sears.com.
NordicTrack is a wholly owned brand of ICON Health & Fitness, the world'sleading developer, designer and manufacturer of fitness equipment. Learnmore at www.iconfitness.com.
About Jillian Michaels
Jillian Michaels' passion for fitness training originates from 13 years ofmartial-arts practice and 17 years of personal training. Best known as thestrength trainer and life coach on NBC's hit series "The Biggest Loser,"Jillian is a motivator to nearly 15 million viewers every week. But beforeshe was a huge TV success, Jillian struggled with her own weight. She wasdetermined to reach her goals -- and through dedication and hard work shedid. Now, Jillian serves as a role model for others who want to betterthemselves and achieve their own personal fitness goals.
Jillian can be seen on TV shows in more than 35 countries. She is a bestselling author. Jillian has her own DVD series, Nintendo Wii game andweekly radio show. For more information please visitwww.jillianmichaels.com.
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Contact:Colleen Logan435.757.4601Email Contact
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