Pollock, who has more than 30 years of experience as a market research andstrategic planning consultant to clients in all major segments of theglobal service industry, will focus on providing value to Aberdeen'scustomers through the development and management of relevant, topical,fact-based research and analysis. His Group's research offerings will focuson all key aspects impacting the service sector, including IntegratedService Strategy, Mobile Field Service, Field Scheduling/RouteOptimization, Service Parts Management, Contract/Warranty Management,Intelligent Asset Diagnostics, Reverse Logistics, Contact/Call Centers, andmore.

Pollock possesses extensive experience and leadership in assisting clientsin understanding the key needs, trends and patterns of the serviceindustry, and utilizing that knowledge to improve their respective levelsof service performance, satisfaction and market position. He began hiscareer as a Market Research Analyst and Strategic Planning Manager for amulti-billion dollar Financial Institution, followed by the positions ofVice President - Client Support for a bank consulting firm; Vice President- Business Development for a services consulting firm; and Vice President -Business Development for a TQM/ISO 9000 consulting firm.

In 1993, Pollock founded Strategies For Growth(SM) (SFG(SM)), a consultingfirm specializing in strategic business planning, services marketing, CRMconsulting, market/survey research, and customer satisfaction measurementand tracking programs. For 15 years as President of SFG(SM), Pollocksupported the firm's more than 150 clients by designing, executing andmanaging more than 300 market research surveys, strategic planningassignments and business process re-engineering programs. He has also beena prolific writer, having had more than 120 services-related articles,features and case studies published in international trade journals. He hasalso spoken, keynoted or presented at numerous services trade conferencesand expos.

"I have worked as a market research and strategic planning consultant tothe service sector for the better part of my life," stated Bill Pollock,"and I am proud to bring my years of experience, and my reputation withinthe service sector, to Aberdeen -- the only true, fact-based, research firmthat derives all of its data directly from end users. This is the wayresearch should be done -- entirely fact-based, objective, and actionablefor all of our clients. I am pleased to join this premier organization, andI am committed to growing Aberdeen's Strategic Service Management practicein concert with the market's -- and our clients' needs."

For a full listing of Aberdeen's Service Chain research offerings, visitthe Service Chain Research channel at: www.aberdeen.com/channel/svc.asp.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and marketintelligence that delivers demonstrable results. Having benchmarked morethan 30,000 companies in the past two years, Aberdeen is uniquelypositioned to educate users to action: driving market awareness, creatingdemand, enabling sales, and delivering meaningful return-on-investmentanalysis. As the trusted advisor to the global technology markets,corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content incontext for the global direct and targeted marketing company. Aberdeen'sanalytical and independent view of the "customer optimization" process ofHarte-Hanks (Information - Opportunity - Insight - Engagement -Interaction) extends the client value and accentuates the strategic roleHarte-Hanks brings to the market. For additional information, visitAberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn moreabout Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 AberdeenGroup, Inc., a Harte-Hanks Company451 D Street, Suite 710Boston, Massachusetts 02210-1928Telephone: (617) 854-5200Fax: (617) 723-7897www.aberdeen.com

Media Contact:Tracey JonesAberdeen Harte-Hanks(925) 264-1838Tracey.Jones@aberdeen.com