The procedure is similar to sending a Text SMS, except that subscriberswon't need to type in the text of SMS but speak in your own voice. It'ssimple, intimate and personal. Listening to a VoiceSMS has also been madevery easy, so that even users who cannot read SMS messages can listen tothe VoiceSMS.

The new VoiceSMS offer will enable Tata Indicom's pre-paid and post-paidsubscribers to send voice messages to any Tata mobile, landline, Walky orany other network's mobile number in India. This enhanced VoiceSMS featurehas been made available with technology expertise from Qualcomm and Kirusa.Kirusa is the world leader in VoiceSMS and a leading developer of mobilevalue-added services.

Commenting on this new service, Mr Pankaj Sethi, President (CorporateServices), Tata Teleservices Limited, said: "We are the first telecomoperator in the world to offer VoiceSMS on the BREW platform thatfacilitates sending Voice SMS directly from the stored contacts in thephonebook. Even in the concept stage, our target was clear -- that we wouldmake it easy to send Voice SMS without having to remember and type in phonenumbers. Our BREW application and the * (star) dialing option for non-BREWhandsets will provide users ease of use, simplicity, personalization andutmost reliability."

"This launch is part of our strategy to provide Next-Gen value-addedservices to subscribers in both the pre-paid and post-paid segments. Byintroducing this service, we have extended a user-friendly andcost-effective mode of communication to our customers so that they cancommunicate with their loved ones with ease," Mr Sethi added.

On the choice of Kirusa as the technology partner for this service, MrSethi added: "We chose Kirusa because of its proven ability to implementand deploy the VoiceSMS feature on our network. I am confident that thisservice will see a huge uptake and also considerably increase ARPUs."

To send a VoiceSMS to any mobile number, Tata subscribers will have toselect the VoiceSMS option and than select the contact from theirphonebook. Users will then be taken to an IVR, wherein subscribers canrecord their VoiceSMS. The maximum length of any VoiceSMS will be 30seconds. When a subscriber with a BREW phone receives a VoiceSMS, theapplication automatically gives an alert on the screen. The customer needsto just click the 'Listen' option to hear the recorded message. So simpleand easy!

Tata Indicom users who do not have the BREW application, will receive atext SMS notification -- 'New VoiceSMS Received.' The received message willdisplay the sender's number or name from the phonebook. Tata Subscriberscan dial *30 for listening to new VoiceSMS and *31 for listening to oldVoiceSMS.

This way, it works very conveniently for BREW users, and still works aswell for other phones and for friends in other networks.

Tata Indicom Mobile and Walky subscribers can reply to and forward theirVoiceSMS to others while listening to the VoiceSMS. A maximum of 20incoming VoiceSMS can be stored by Tata Indicom Mobile and Walkysubscribers.

To top it all, the new exciting service comes coupled with an attractivetariff plan -- with each sent Voice SMS message being chargeable at Rs 0.80only. Also, Tata subscribers will be able to listen to a new incomingVoiceSMS at no cost. Listening to any old VoiceSMS will cost only Rs. 0.30per message. The BREW application is available free of charge. Non-TataIndicom users pay normal call charges to listen to a VoiceSMS, as levied bytheir carrier networks.

To implement the VoiceSMS solution, Kirusa has integrated its VoiceSMSplatform, with the Dialogic Vision Server, and Qualcomm's BREW technology,into the Tata Telecom network.

"Qualcomm is pleased to join Tata Teleservices and Kirusa to introduce thisunique and innovative VoiceSMS service in India, with its ease of use andreliability," said Mr Michal Koenig, Senior Director (Product Management),Qualcomm Corporate Engineering Services Group. "Tata Teleservices is thefirst operator globally to deploy the BREW-based VoiceSMS service, which isdesigned to enhance simplicity and personalization for consumers through amenu-driven interface. We are excited to work with Tata Teleservices inbringing such differentiated services to the dynamically evolving Indianmarket."

Mr Taranjit Singh Batra, Vice-President (Sales), Kirusa, said: "We areconfident that Tata Indicom subscribers will find VoiceSMS a charming andconvenient way to convey emotion and to send their messages. Ourpartnership with TTSL and Qualcomm has helped us extend our leadingVoiceSMS solution, already selected by over 30 carriers around the world,into an unmatched offering for all BREW carriers worldwide."

How to send a VoiceSMS:

Through the BREW Application1. Subscribers will have to download the application from a BREW catalogue (application is available free of charge, and has to be downloaded only once)2. The application gives an option to select contacts from the phone book; user only needs to press the send button3. The call will land on VoiceSMS platform, where he will be guided by an IVR4. After recording the message, subscriber can replay/delete & re-record/schedule/cancel the VoiceSMS, if they wish to do so.Without the BREW Application1. Subscriber dials * followed by the recipient's number and is routed to an IVR2. Call will land on the VoiceSMS platform, where the subscriber will be guided by an IVR3. After recording the message, subscriber can replay/delete & re-record/schedule/cancel the VoiceSMS, if they wish to do soHow to listen to a VoiceSMS:Through the BREW Application (Tata subscribers)1. Subscriber gets a pop-up alert; "You have a new VoiceSMS from....."2. Select 'Listen' to directly listen to the VoiceSMSWithout the BREW Application (Tata subscribers)1. Subscribers receive a text SMS notification; "New VoiceSMS received from......"2. Dial *30 for listening to new VoiceSMS3. Dial *31 for listening to old VoiceSMSWithout the BREW Application (non-Tata subscribers)1. Non Tata mobile users receive a text SMS notification; "New VoiceSMS received from......"2. Dial a 'DirectListen' number embedded in the message to directly listen to the message

About Tata Teleservices Limited

Tata Teleservices Limited is one of India's leading private telecom serviceproviders, having a pan-India presence. The company offers integratedtelecom solutions to its customers under the Tata Indicom brand, and usesthe latest technology platform(s) for its wireless network. TataTeleservices Limited, along with Tata Teleservices (Maharashtra) Limited,operates in more than 7,500 towns across 22 circles -- Andhra Pradesh,Gujarat, Karnataka, Delhi NCR, Maharashtra, Mumbai, Tamil Nadu, Orissa,Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E),Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh, RoWB, Assam, NorthEastern States and Jammu & Kashmir. Tata Indicom has a customer base ofnearly 32 million. For more information, log on to www.tataindicom.com

About Kirusa

Kirusa is the world's leading vendor of VoiceSMS and a leading developer ofmobile value added services. Kirusa's solutions include the hugelysuccessful KV.SMS(TM), the world's most advanced "VoiceSMS" solution thathas been selected by more than thirty carriers around the world. KirusaVoiceSMS enables mobile subscribers to send messages by speaking. A userdials * followed by the recipient's number and speaks a short message. Therecipient gets an SMS notification from the sender and can dial a number inthe notification to directly access the spoken message. Kirusa's solutionworks on all handsets and on all networks, and offers the industry's mostintuitive user interface, with features such as DirectListen(TM) for directaccess and reply to messages, Speed Codes(TM) for quickly sending messages,group messaging, mobile number portability, background music,interconnection, international VoiceSMS. KV.SMS can be deployed in amatter of weeks, and its rapid user adoption has led to explosive revenuegrowth for Kirusa's customers. Kirusa offers an exchange service forinterconnection of VoiceSMS messages between carriers, and is pioneering asuite of applications that touch mobile users through voice.

Kirusa has partnered with Qualcomm to deliver a BREW client for sending andreceiving VoiceSMS messages. Kirusa solutions are built on Kirusa'spatented and patent pending technology and its highly reliable and scalablemultimodal platform. The platform enables carriers to cost effectivelydeploy additional revenue generating applications such as messaging,search, information, and entertainment. Kirusa's solutions are used bymobile subscribers millions of times daily. Kirusa has been recognized asone of top 100 technology companies by Silicon India for years 2007 and2008, and one of top 25 emerging technology companies by Smart Techiemagazine. Headquartered in New Jersey and led by an experienced team ofwireless telecom executives and technologists, Kirusa has sales offices inthree continents, with research and development facilities in New Delhi andin Bangalore, India. 'Kirusa VoiceSMS,' 'DirectListen(TM)' and 'SpeedCodes' are trademarks of Kirusa, Inc. For more information, please visitwww.kirusa.com.

For details, contact:Shefali JhaveriTata Teleservices Limited+91 9223542427Email ContactAtul DwivediVaishnavi Corporate Communications+91 9212743191Email ContactAnju Thakral MakinKirusa+91 9810170135Email Contact