"For the first time, we are making available to retail industryparticipants one website with hundreds of products and services designedspecifically to serve them," said Diane Berry, CEO of VCF and TPMA. TheVendor Compliance Federation (VCF) and the Trade Promotion ManagementAssociates (TPMA) are the industry's only membership organizations focusedon collaboration among retailers and their suppliers.

"We anticipate that our TradingPartners Buyers Guide will reduce sourcingtime for retailers and suppliers, as well as their trading partners, sothey can focus on their business in this trying economy," said Berry. "Itis also a convenient, cost-effective method for service providers to theretail industry to reach their target audiences."

The TradingPartners Buyers Guide offers viewers 18 top-level product andservice categories, from Business Process Outsourcing to Vendor Compliance,and nearly 100 sub-categories. It also allows viewers to comment onproducts, services and companies, as well as suggest new categories.

"Our next release of this technology will include a complete rating systemfor the products and services," said Berry. The TradingPartners BuyersGuide is available via the VCF website (www.vcfww.com); through the Journalof Trading Partner Practices (www.TPJournal.com), the online magazine ofVCF and TPMA; and via its own, dedicated website, www.tpbuyersguide.com. Itis also promoted through other online publications, including the weeklyTPMA Outlook and the monthly VCF Report.

About VCF and TPMA

VCF (www.vcfww.com) advocates retailer-supplier trading synchronization,champions initiatives and offers solutions to drive productivity,profitability and growth. TPMA (www.tpmaww.com) is the only organizationdedicated specifically to the practice of trade promotion marketing in allits forms -- co-op/MDF, in-store marketing, online promotion, rebates,pricing, slotting, and all the other forms of trade promotion. Together,VCF and TPMA foster, promote and provide platforms for collaboration in thetrading partner relationship. Both are think-tanks and educationalresources for Consumer Goods Trading Partners. The organizations publishthe online magazine, Journal of Trading Partner Practices(www.TPJournal.com), the monthly newsletter VCF Report, and the weeklynewsletter, TPMA Outlook. The organizations' next event, The State ofRetail: A Financial Perspective is a one-day summit on February 11, 2009.For more information, visit www.vcfww.com.

Contact:Anna LeeManager, Marketing & Alliance DevelopmentVendor Compliance Federation1055 Parsippany Boulevard, Ste 405Parsippany, NJ 07054Phone: 646-442-3707alee@vcfww.comwww.vcfww.com