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Edens & Avant: Recreating Trenholm Plaza
COLUMBIA, S.C., Jan. 6 /PRNewswire/ -- Who says you can't turn back time?When Trenholm Plaza opened almost 50 years ago, shopping centers were wellworn threads in the fabric of American culture. Neighbors talked business overcoffee at the drugstore counter, daily trips to the grocery store yieldedpersonal bonds between butchers and shoppers, and residents looked upon theseretail hubs with a definitive sense of ownership.
Today, a redeveloped Trenholm Plaza evokes that same community feel. Edens& Avant began the redevelopment last summer with a vision to create apedestrian-friendly, personalized environment that draws people in and returnsthe busy center to a place for the community that reflects the people who makeup the community. From the new retailers to the elegant resting spots, thechanges incorporate that vision.
"We had in mind a redevelopment that would return Trenholm Plaza to acentral point of interaction and enjoyment for the neighborhood - somethingmore than just a shopping destination," commented Lyle Darnall, VP-Developmentfor Edens & Avant. "Shopping areas also should be places to get together withfriends and family, whether that's dining outdoors, relaxing in the openareas, or meeting for a glass of wine."
Details of the redevelopment include new retailers such as Rosso TrattoriaItalia, SOAK nail spa and Urban Nirvana Hair Salon, which appeal to thesophisticated customers in the area and compliment the high-quality retailersalready at the center. New walkways, teak benches and lighting create acomfortable ambiance while a redesigned parking area and evening valet parkingfor restaurant goers provide added convenience. Approximately 90 new trees,large planters filled with seasonal flowers and a water feature contribute tothe inviting atmosphere.
Mahogany, custom-made store fronts, a trellis leading to improved parkingbehind the center, and a 26-foot tall "green screen" are the focal points ofthe renovations. The trellis and screen soon will be covered with ConfederateJasmine, a flowering vine native to South Carolina.
"For the redevelopment, it was important to Edens & Avant to incorporatethe unique artistry and excellent craftsmanship found in South Carolina. Frommany of the contractors to the Charleston light fixtures to the treeselection, the finished product is representative of the great resources wehave in this state," continued Darnall.
Phase I introduces some new retailers to the market, while several populartenants have relocated within the center. Highly anticipated Rosso offersfoodies a cozy atmosphere and creative dishes by local restaurateur KristianNiemi. SOAK, a nail spa unlike anything in the market, brings relaxingmanicures and pedicures, with meticulous attention placed on customer serviceand sterilizing techniques. Award-winning Urban Nirvana is expanding byopening Urban Nirvana Hair Salon.
Folline Vision Centers, The UPS Store and Hooligan's are relocating to thelarger building as part of the development. Phase II, scheduled to be completein late 2009, will entail a complete overhaul of the smaller L-shaped buildingand will feature a unique retail mix.
Trenholm Plaza Retailers Urban Nirvana Urban Nirvana Hair Salon - opening January 2009 Starbucks The Original Pancake House The Fresh Market Michael's Jewelry SOAK - opened December 19 Folline Vision Centers - now located in main building Rosso Trattoria Italia - opening January Books-a-Million Chico's La Bag Lady U.S. Postal Service Stein Mart Kitty's Hallmark Hooligan's - relocating to main building in February The UPS Store - open in current location, relocating to main building in early February Publix NBSC Bank of America Carolina First Hair Cuttery About Edens & Avant
With 140 shopping centers in 14 East Coast states, Edens & Avant is one ofthe leading retail real estate companies in the nation. Founded andheadquartered in Columbia, the Company's portfolio consists of neighborhood,lifestyle and power centers, with many located in infill locations in urbanmarkets. Edens & Avant has regional headquarters in Boston, Washington, D.C.,Atlanta and Miami. For additional information about the Company and itsretail real estate portfolio, please visit www.edensandavant.com.
SOURCE Edens & Avant
"We had in mind a redevelopment that would return Trenholm Plaza to acentral point of interaction and enjoyment for the neighborhood - somethingmore than just a shopping destination," commented Lyle Darnall, VP-Developmentfor Edens & Avant. "Shopping areas also should be places to get together withfriends and family, whether that's dining outdoors, relaxing in the openareas, or meeting for a glass of wine."
Details of the redevelopment include new retailers such as Rosso TrattoriaItalia, SOAK nail spa and Urban Nirvana Hair Salon, which appeal to thesophisticated customers in the area and compliment the high-quality retailersalready at the center. New walkways, teak benches and lighting create acomfortable ambiance while a redesigned parking area and evening valet parkingfor restaurant goers provide added convenience. Approximately 90 new trees,large planters filled with seasonal flowers and a water feature contribute tothe inviting atmosphere.
Mahogany, custom-made store fronts, a trellis leading to improved parkingbehind the center, and a 26-foot tall "green screen" are the focal points ofthe renovations. The trellis and screen soon will be covered with ConfederateJasmine, a flowering vine native to South Carolina.
"For the redevelopment, it was important to Edens & Avant to incorporatethe unique artistry and excellent craftsmanship found in South Carolina. Frommany of the contractors to the Charleston light fixtures to the treeselection, the finished product is representative of the great resources wehave in this state," continued Darnall.
Phase I introduces some new retailers to the market, while several populartenants have relocated within the center. Highly anticipated Rosso offersfoodies a cozy atmosphere and creative dishes by local restaurateur KristianNiemi. SOAK, a nail spa unlike anything in the market, brings relaxingmanicures and pedicures, with meticulous attention placed on customer serviceand sterilizing techniques. Award-winning Urban Nirvana is expanding byopening Urban Nirvana Hair Salon.
Folline Vision Centers, The UPS Store and Hooligan's are relocating to thelarger building as part of the development. Phase II, scheduled to be completein late 2009, will entail a complete overhaul of the smaller L-shaped buildingand will feature a unique retail mix.
Trenholm Plaza Retailers Urban Nirvana Urban Nirvana Hair Salon - opening January 2009 Starbucks The Original Pancake House The Fresh Market Michael's Jewelry SOAK - opened December 19 Folline Vision Centers - now located in main building Rosso Trattoria Italia - opening January Books-a-Million Chico's La Bag Lady U.S. Postal Service Stein Mart Kitty's Hallmark Hooligan's - relocating to main building in February The UPS Store - open in current location, relocating to main building in early February Publix NBSC Bank of America Carolina First Hair Cuttery About Edens & Avant
With 140 shopping centers in 14 East Coast states, Edens & Avant is one ofthe leading retail real estate companies in the nation. Founded andheadquartered in Columbia, the Company's portfolio consists of neighborhood,lifestyle and power centers, with many located in infill locations in urbanmarkets. Edens & Avant has regional headquarters in Boston, Washington, D.C.,Atlanta and Miami. For additional information about the Company and itsretail real estate portfolio, please visit www.edensandavant.com.
SOURCE Edens & Avant
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