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On February 20, 2009, DIRECTV will begin offering Showtime HD, UniversalHD and HDNet in the new MPEG-4 format, and will eliminate the current MPEG-2feed for these channels. As a result, systems at the affected properties willrequire the installation, upgrade or replacement of equipment to allow thoselocations to receive content in the new format.

Under the new agreement, LodgeNet's Professional Solutions Group has beenhired to provide the installation support to upgrade the hardware required forDIRECTV's migration of their original HD programming from the MPEG-2 format toMPEG-4. The retrofit operation will be funded by DIRECTV and will be performedat no additional cost to the hotels. In addition to the above, plans are inplace to further migrate additional channel offerings later in 2009, and it isanticipated that LodgeNet will manage this execution for DIRECTV as well.

The agreement with DIRECTV comes at the end of a year in which the newlyformed LodgeNet Professional Solutions group has been chosen by numeroushoteliers to provide technical support and services in designing, managing orinstalling the infrastructure to support media and connectivity solutions.High-definition and broadband Internet technologies present complex issues forhoteliers wanting to provide the latest high-technology entertainment andconnectivity services to their guests, and many have discovered that planningand managing these installations is more complex than they had expected.LodgeNet created its Professional Solutions Group in January 2008 to respondto these needs. This specialized team of experts helps hoteliers implementtheir content and technology initiatives in a turn-key fashion by integratingplanning, design, project management and installation -- all backed byLodgeNet's industry-leading field service and support team.

Agreements secured by LodgeNet in 2008 include HDTV installations in over15,000 rooms, broadband conferencing solutions for 25 properties and lowvoltage wiring implementation in 30 properties. Specific properties covered bythe agreements include: The Resort at Pelican Hill, The Breakers, TheRitz-Carlton Lodge at Reynolds Plantation, Sheraton Suites San Diego,SpringHill Suites Bridgeton, Hyatt Regency Scottsdale Resort, Agua CalienteResort and Casino, The Inn at Charles Town, and Great Wolf Lodge Grand Mound.

"The volume of business we have secured to date underscores the growingdemand in our industry for professional advice and implementation to supporthotels with the latest media and connectivity technologies," said MattSandvold, Senior Director of Professional Solutions for LodgeNet. "We couldnot be more pleased with the response we're seeing from some of the biggestand best brands in the industry."

The Professional Solutions Group also manages LodgeNet's exclusiveCertified Installation Program. This program helps hoteliers save time andmoney as they plan and execute their transition to HDTV and includescomprehensive system planning, custom installation, centralized management andfinal testing so hotels get a system that is certified to function optimallywhen installation is complete. The Certified Installation program is currentlysupported by major digital HDTV manufacturers, including LG Electronics andPhilips.

About LodgeNet Interactive

LodgeNet Interactive Corporation is the leading provider of media andconnectivity solutions designed to meet the unique needs of hospitality,healthcare and other guest-based businesses. LodgeNet Interactive serves morethan 1.9 million hotel rooms representing 10,000 hotel properties worldwide inaddition to healthcare facilities throughout the United States. The company'sservices include: Interactive Television Solutions, Broadband InternetSolutions, Content Solutions, Professional Solutions and Advertising MediaSolutions. LodgeNet Interactive Corporation owns and operates businesses underthe industry leading brands: LodgeNet, LodgeNetRX, and The Hotel Networks.LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. Formore information, please visit http://www.lodgenet.com.

LodgeNet is a registered trademark of LodgeNet Interactive Corporation.Other trademarks are the property of their respective owners.

SOURCE LodgeNet Interactive Corporation