-- New-generation digital photoframe containing Super Photo LCD panel (up to 10-inch) for unmatcheddetail, contrast and brightness

-- A digital photo album with the biggest-ever 2GB capacity storing up to4,000 images

-- Expanded choice of Auto Touch-up functions corrects common pictureproblems

-- The digital photo frames' friendly user interface & easy-to-use newpicture search finds stored photos in moments

-- Creative & wide range of slideshow, calendar, clock and fun viewingmodes

Now there are even more good reasons to show off your treasured memories.The new 'S-Frame' digital photoframe range by Sony boasts best-ever HD picture quality plus a widerange of fun, easy-to-use viewing features.

With luxurious styling and a choice of screen sizes -- from 7 inches up toa massive 10 inches -- you'll find the perfect digital photo frame toflatter any interior.

Just slip in the media card from virtually any digital camera or connect aPC to transfer your photo collection. X-Series digital photo frames includean extra-large 2GB memory, capable of storing up to 4,000 photos making anexcellent digital photo album (NB: images are saved at 2 megapixelresolution to increase effective capacity).

Range-topping X-Series models feature a Super Photo LCD panel. Thisnewly-developed LCD displays incredibly natural, detail-packed images withextremely high contrast and reduced glare. You'll see the difference withdeep, rich, blacks and opulent shadow tones, even in bright viewingconditions thanks to the Jet black feature.

Featured on all X- and V-Series models, the BIONZ imaging processor bringsyour pictures to life with exquisite detail, vivid colour and naturaltones. This powerful image processing engine also accommodates large imagefiles with ease, displaying the highest-resolution photos in moments whenother digitalphoto frames struggle to keep up.

Powered by the BIONZ processor, Auto Touch-Up (X- and V-Series) now fixesan even wider range of common image problems. Red-eye, soft focus, skinblemishes and other faults can be fixed instantly to give your pictureseven more sparkle, with no PC needed thanks to the Exposure correction.

Viewing options are wider and more accessible than ever before. There's ahuge range of new slideshow modes, including clock, calendar, 'timemachine' (slideshow with date of photo), scrapbook and creative view modesto show off your images. You can even create your own calendar with thedesired picture for each month and add a reminder (for example birthday oranniversary) via icons or directly add text.

Easy-to-use new picture search functions (X- and V-Series) make it easy totrack down your favourite photo from hundreds or thousands. Stored imagescan be browsed by events, markers or folders, helping you pinpoint theright picture in moments. If you copy a folder from your PC it will keepthe name making it much easier to find the picture of your holiday in theCaribbean.

All S-Frame models feature an auto-orientation sensor. This intelligently'flips' images so they're always displayed with correct orientation,whether the frame is placed in portrait or landscape positions.

A new alarm clock function lets you wake up to your favourite pictures.There's also a new auto-dimmer (X- and V-Series) that reduces panelbrightness when room lighting levels are reduced so no waste of energy. Thenew digitalphoto frames also allow you to choose when you want it on or off makingthem more eco friendly.

X- and V-Series models can be connected to any HD Ready television, lettingyou enjoy big-screen slideshows with musical accompaniment.

The new range of S-Frame digital photo frames by Sony is available fromApril 2009.

NOTES TO EDITORS

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational andbusiness practices to ensure that its products are developed in anenvironmentally responsible way. This approach can broadly be divided intothree areas:

Product

Halogenated materials can pose a risk to the environment if disposed ofimproperly. To minimize this risk, halogen-free flame retardants are usedfor certain printed circuit boards.

Process

The extended user manual is provided electronically on CD-ROM to reducepaper use.

Product packaging is made from 100% recycled paper to reduce the impact onthe environment. VOC (Volatile Organic Compound) -- free vegetable oilbased ink is used to print the carton.

Planet

Sony is determined to lead the way as a responsible manufacturer, and as aresult we are focussing on two key areas of investment:

1. Reducing CO2 gas emissions2. Increasing the percentage of renewable energy used in manufacturing facilities

About Sony:

Sony manufactures audio, video, communications and information technologyproducts for the global consumer and professional markets. With its music,pictures, game and online businesses, Sony is uniquely positioned to be oneof the world's leading digital entertainment brands. Sony recordedconsolidated global annual sales of EUR 55.44 billion (yen 8,871 billion)for the fiscal year ended March 31, 2008, based on an average marketexchange rate for the same period of yen 160.0 to the EUR. It employsapproximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. SonyEurope, headquartered at the Sony Center am Potsdamer Platz in Berlin, isresponsible for the company's European electronics business and registeredconsolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visithttp://www.sony-europe.com andhttp://www.sony-europe.com/presscenter

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=900292

Add to Digg Bookmark with del.icio.us Add to Newsvine