IDEXX Laboratories Launches National Cat Wellness Campaign With Feline Disease Prevalence Maps at Kittytest.com
One-of-a-Kind Tool Helps Cat Owners and Veterinarians Determine Local Risk for Common Feline Diseases
WESTBROOK, ME -- (Marketwire) -- 01/07/09 -- IDEXX Laboratories, Inc. (NASDAQ: IDXX) todayannounced it has launched a campaign to promote feline wellness nationwide.At the campaign's foundation is an interactive feline disease prevalencemap located at www.kittytest.com that cat owners and veterinarians alikecan use to determine the likelihood of common feline diseases based onfactors including geographic region by county, cat's age and livingenvironment. The campaign's goal is to increase awareness, testing,management and prevention for three leading infectious feline diseases thatcan be difficult to detect: feline heartworm, feline leukemia virus (FeLV)and feline immunodeficiency virus (FIV). Combined, these diseases affecthundreds of thousands of cats in the U.S.
"Kittytest.com is based on thousands of test results from veterinarianpartners across the country. A tailored prevalence indicator based on richdata like this has never been done before," said Jessica Lachtara, IDEXXmarketing associate. "We are excited to launch a tool that will help catsacross America live healthier lives."
The Kittytest prevalence tool is supported by leading partners includingthe American Heartworm Society and Marley Fund, among others. Everyone isinvited to link their Web site or blog to this important tool to help raiseawareness for feline disease risk among cat owners and veterinarians. Itcan be easily downloaded and posted on your site by visitingwww.kittytest.com.
This campaign underscores IDEXX's commitment to improving the lives ofcompanion animals through diagnostic testing and veterinary care. Throughthis viral campaign the company hopes that cats everywhere will benefitfrom improved disease diagnostics, management and prevention.
About IDEXX Laboratories
IDEXX Laboratories, Inc. is a leader in companion animal health, servingpracticing veterinarians around the world with innovative, technology-basedofferings including a broad range of diagnostic products and services,practice management systems and pharmaceuticals. IDEXX products enhance theability of veterinarians to provide advanced medical care and to build moreeconomically successful practices. IDEXX is also a worldwide leader inproviding diagnostic tests and information for the production animalindustry and tests for the quality and safety of water and milk.Headquartered in Maine, IDEXX Laboratories employs more than 4,500 peopleand offers products to customers in over 100 countries.
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Media contact:Holly WolfeKG Partnershwolfe@kgmoment.com207-773-0700, ext. 226
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