Seeing the current economic conditions as an opportunity for LG Electronics to differentiate itself, the company is strengthening its commitment to innovation and sustainability during 2009, according to LG Canada's chief executive.

Following LG's annual media briefing on the eve of the 2009 International CES®, William Cho, president and CEO of LG Electronics Canada said, "LG Canada is pressing forward with our goals for 2009, even with the current economic environment. We will not reduce investments in marketing or R&D, even with the recession."

Despite the difficult economy, LG's sales increased in 2008. In North America, LG Electronics exceeded its goals for the year, achieving revenues of $13.2 billion in 2008, a 16 percent increase from the previous year. Just five years ago, North American revenues were $5.6 billion.

"This growth is a result of our intense focus on the consumer - delivering products that are innovative and stylish and most importantly, products that fit into consumers' everyday lives," the CEO said.

Cho pledged to maintain LG as a premium brand through product leadership, referring to the innovations being unveiled at CES such as:

- Smart HDTV technologies, including beautifully designed wireless models that deliver stunning picture quality

- Continued advancements in LCD TV picture quality with LED backlighting and TruMotion 240 Hz technology

- LCD HDTVs with the world's lowest energy consumption

- An expanded line-up of Network Blu-ray Disc Players and Blu-ray based Home Theater Systems

- Network connectivity in plasma and LCD TVs, giving consumers even more options for content delivery

Finally, environmental stewardship will also be an important component of LG Canada's 2009 strategy.

"In 2009, we will focus on sustainability through Eco-Design and Eco-Products while addressing global climate change," said Cho. "We are committed to establishing clear operational accountability and creating products that not only enhance consumers' lives, but also encourage an environmentally responsible lifestyle."

For more information on LG, please visit www.lg.ca.

About LG Electronics Canada, Inc.

The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

To view the photos associated with this press release, please visit the following links: http://media3.marketwire.com/docs/LGwatchphone8.jpg and http://media3.marketwire.com/docs/LGLHX8.jpg.

To view the videos associated with this release, please visit the following links: www.youtube.com/watch?v=DNopccvJC2o, www.youtube.com/watch?v=QR50ZcHrmC0 and www.youtube.com/watch?v=zuUWbNrOkLk.

Contacts:For More Information Please Contact for LG Electronics:High Road CommunicationsHeather Anderson(416) 732-7038Email: handerson@highroad.com