Sony CybershotW210 and W220

-- 12.1 effective megapixels

-- Carl Zeiss 4x optical zoom lens

-- Sony digital camera with Smile Shutter and Face Detection for beautifulportraits

-- Sony Cybershot with Intelligent Scene Recognition for simplifiedshooting

-- 30mm Wide angle lens for getting more into your photos

-- W220 colour options: silver, black, pink and blue

-- W210 colour options: silver, black, pink and green

Sony CybershotS950

-- 10.1 effective megapixels with 4x optical zoom

-- Sony digital camera SteadyShot for reduced camera shake

-- Sony Cybershot Face Detection for beautiful portraits

-- Large 2.7-inch LCD

-- Three colour options: silver, pink, black

Three new Sony digital cameras make unforgettable images beautifullyaffordable. Packed with smart features like Smile Shutter and IntelligentScene Recognition, the Sony Cybershot W220 and W210 are your passport togorgeous photos with more fun and less fuss. When real value counts as muchas great pictures, the colourful Sony Cybershot S950 puts unbeatablequality within everyone's reach.

Sony Cybershot W220 and W210

The two latest additions to the stylish Sony Cybershot WSeries take the hard work out of capturing amazing images, whatever you'redoing.

Sporting a super-high resolution of 12.1 effective megapixels, the W220 andW210 Sony digital camera feature a top-quality Carl Zeiss lens with 4xoptical zoom to bring your favourite subjects closer. Both models alsofeature SteadyShot image stabilisation (W220: Optical SteadyShot). Coupledwith high sensitivity (max ISO 3200), this reduces camera shake for crisperpictures when you're shooting handheld without a tripod.

The new Sony digital camera range comes with Smile Shutter that capturesmore happy moments and is great fun to use, automatically firing theshutter when someone smiles. Adjustable to prioritise children's or adults'smiles, it's perfect for relaxed, informal portraits. Smile Shutter alsoworks in conjunction with Face Detection. This fine-tunes focus, exposure,white balance and skin tones for beautiful portraits.

Both new SonyCybershotW-Series models also feature Intelligent Scene Recognition for simplershooting in difficult conditions. This automatically adjusts camerasettings for best results in a range of commonly-encountered situationslike backlit scenes or twilight portraits.

Detail-packed pictures can be enjoyed on the large, clear 2.7-inch LCDscreen. High Definition slideshows with music add an extra dimension of funto viewing your shots-- either on the LCD screen or a connected BRAVIA television. PhotoTV HDmeans even more vibrant, colourful images when the camera is connected to acompatible BRAVIA TV (requires optional HD cable).

Sony Cybershot S950

Available in a choice of stylish silver, pink or black finishes, theeasy-to-use SonyCybershot S950 is your perfect introduction to the world of beautifuldigital images.

Image quality stands out on this Sony digital camera thanks to a generous10.1 effective megapixel resolution and powerful 4x zoom lens to bring yoursubject closer. There's a large 2.7-inch screen for viewing your shots incomfort. First-time camera users won't be confused by simple shooting menusand a choice of six easy-to-use Scene Selection modes. There's also an EasyShooting mode that simplifies operation while offering helpful on-screeninstructions.

Originally introduced on high-end Sony Cybershot models, enhanced FaceDetection can track up to eight faces in a scene, fine-tuning focus andexposure for beautiful portraits. SteadyShot image stabilisationcompensates for camera-shake. In tandem with a special High Sensitivitymode (max. ISO 3200), it's the key to crisp, beautiful images-- especially when you're shooting indoors or in low light without atripod.

All new Cyber-shot(TM) models include Picture Motion Browser version 4.0(S950) and version 4.2 (W210 and W220). The latest version of Sony's imagemanagement application simplifies sorting, viewing and searching throughphotos and video clips stored on your PC's hard drive. There's also a widerange of optional accessories available to help you get even more from yourSony Cybershot.

There have been three new designs of soft carry cases introduced to protectthe main unit against scratches and dust. The first, a genuine leathercase available in four colours (Black, Red, Brown & White) - LCS-CSVA.The second, a different design of case with pressed leather also availablein four colours (Black, Blue, Green & Pink) - LCS-CSVB and lastly a casualsoft carrying case with six colour variations (Black, Green, Silver, Pink,Brown & Blue) - LCS-CSVC.

A newly developed GPS unit kit GPS-CS3KA can put geotag data on picturestaken by your Sony Cybershot, these can then be viewed on maps with GoogleEarth(TM) software and uploaded on major web sharing services. The keybenefits over the previous model are higher sensitivity, built-in memorycard and SD slots and an LCD display for enhanced usage.

The Sony Cybershot W210, W220 and S950 are available from February 2009.

Key technical specifications:

Features W210 W220 S950Effective Pixels 12.1 mega pixels 12.1 mega pixels 10.1 mega pixelsSensor 1/2.3 type Super 1/2.3 type Super 1/2.3 type Super HAD CCD HAD CCD HAD CCDLens Carl Zeiss Vario- Carl Zeiss Vario- Sony Tessar TessarZoom 4x optical zoom 4x optical zoom 4x optical zoomWide Angle lens 30mm 30mm 33mmISO 3200 3200 3200Display 2.7" TFT LCD 2.7" TFT LCD 2.7" LCD 230K dots 230K dots 230K dotsSteadyShot Electrical Optical Electrical SteadyShot SteadyShot SteadyShotBattery Life Shooting STAMINA Shooting STAMINA Shooting STAMINA up to 430 shots up to 370 shots up to 330 shotsColours Silver Silver Silver Black Black Black Pink Pink Pink Green Blue

NOTES TO EDITORS

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational andbusiness practices to ensure that its products are developed in anenvironmentally responsible way. This approach can broadly be divided intothree areas:

Product

Halogenated materials can pose a risk to the environment if disposed ofimproperly. To minimize this risk, halogen-free flame retardants are usedfor certain printed circuit boards.

Process

The extended user manual is provided electronically on CD-ROM to reducepaper use.

Product packaging is made from 100% recycled paper to reduce the impact onthe environment. VOC (Volatile Organic Compound)-- free vegetable oil based ink is used to print the carton.

Planet

Sony is determined to lead the way as a responsible manufacturer, and as aresult we are focussing on two key areas of investment:

1. Reducing CO2 gas emissions2. Increasing the percentage of renewable energy used in manufacturing facilities

About Sony:

Sony manufactures audio, video, communications and information technologyproducts for the global consumer and professional markets. With its music,pictures, game and online businesses, Sony is uniquely positioned to be oneof the world's leading digital entertainment brands. Sony recordedconsolidated global annual sales of EUR 55.44 billion (yen 8,871 billion)for the fiscal year ended March 31, 2008, based on an average marketexchange rate for the same period of yen 160.0 to the EUR. It employsapproximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. SonyEurope, headquartered at the Sony Center am Potsdamer Platz in Berlin, isresponsible for the company's European electronics business and registeredconsolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visithttp://www.sony-europe.com andhttp://www.sony-europe.com/presscenter

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