WALKMAN X Series Video MP3Player

-- Super clear 3-inch OLED wide touchscreen

-- Best-ever WALKMAN sound quality with S-Master Digital Amplifier andClear Audio technologies

-- World's first MP3/video player with Digital Noise Cancelling for themost effective noise reduction

-- Open support for all popular music and video formats

-- Hybrid controls (touchscreen plus buttons) for simple operation

-- Wi-Fi connectivity for easy YouTube(TM) streaming, podcast directdownloading and internet browsing

WALKMAN W Series MP3 Player

-- Headphone-style WALKMAN keeps you free from cables

-- Superior sound quality with 13.5mm EX headphones

-- New function ZAPPIN(TM) for easy searching of and listening to songs

-- Compact and lightweight means its comfortable to wear

-- Sony's unique spiral form headphones for comfortable fit

WALKMAN X Series

The new WALKMAN X series delivers the ultimate personal entertainmentexperience. Packed with latest Sony audio and video technology, it's theperfect choice for anyone who's serious about enjoying their digital mediacollection on the move. The slim, compact and beautifully styled X seriesfits easily into your pocket.

The X series is also the first WALKMAN to feature a 3-inch widescreen OLEDtouchscreen meaning videos and digital photos stand out with incrediblecolours and contrast, while response time is super-quick for breathtakingresults with fast-moving action like sports.

The 'hybrid' combination of large touchscreen plus dedicated music playerbuttons makes operation simple and intuitive. If you're watching videos,it's easy to find the right moment in longer videos with the touchscreen'snew 'Scene Scroll' function.

The 3-inch OLED touchscreen is also perfect for flicking through your photocollection in sharp detail, complete with music soundtrack if you wish.

Audio quality is everything you'd expect from the flagship in the Sony WALKMAN range. The new Xseries is packed with digital Clear Audio technologies by Sony for rich,wide bandwidth audio with clear, commanding bass and enhanced stereoseparation.

In another WALKMAN first, S-master Digital Amplifier technology assuresrich, lifelike ultra-low distortion sound. Already featured on Sony hi-fiand home theatre products, S-master amplification puts you centre-stage inthe studio or concert hall, while maintaining a crisp and clear sound.

A handy switch activates Digital Noise Cancelling, immersing you in a worldof beautiful WALKMAN sound without intrusions. There's a choice of threesettings to cut background noise whether you're onboard a plane, bus/trainor in the office. Also, air travellers can connect the WALKMAN directly tothe plane's AV system with the supplied connector, in-flight, to benefitfrom the WALKMAN's noise cancelling capabilities.

Loading up your WALKMAN with music and video content is seamless, easy andfun. On-board Wi-Fi connectivity lets you stream YouTube(TM), podcastdirect downloading and internet browsing.

While you're enjoying a track, you can expand your knowledge of a genre.The X Series offers a choice of related links, pointing you directly toartist-related resources like YouTube(TM) [NB: depends on country/region].

WALKMAN W Series

Sony takes the WALKMAN legend another step forward with its wearable MP3player. The new W Series has a fresh new design, delivering brilliantWALKMAN sound quality and fabulous value in a fun, funky all-in-one design.

Light and easy to wear, the Sony WALKMAN W Series isavailable in five fashionable colours [black, white, pink, green andviolet]. Sound quality from the comfort-fit 13.5mm EX headphones is richand clear. New ZAPPIN(TM) mode offers a fun new way to browse quicklythrough your music collection. It automatically detects and plays the mainchorus part of each track, helping you find the song you want with just afew touches of the player's jog dial.

The supplied 'Content Transfer' software enables easy 'drag and drop'transfer of non-DRM music files to your WALKMAN from online music servicessuch as iTunes™.

The WALKMAN X and W series will be available from Spring 2009.

Sony and WALKMAN® are registered trademark of Sony Corporation.

The names of actual companies and products mentioned herein may be thetrade marks of their respective owners. YouTube(TM) is a trademark ofGoogle, Inc.

Key technical specifications for W series

Features W SeriesCapacity 2GBSupported file format MP3/AAC(Non DRM)*/WMA (DRM)/ Linear PCMAudio technologies ZAPPIN™ (music search method)13.5mm EX HeadphonesCharging time Quick charge: 3 minutes charge 90 minutes play**Battery life 12 hours music playback***Colour**** Black White Pink Green VioletSupplied accessories Charging and transfer stand with USB cable/Holder/Ear piece(S,M,L) / QSG

Key technical specifications for X series

Features X SeriesCapacity 16GB or 32GBDisplay type 3.0" Wide OLED display wide touchscreenDisplay resolution 432 x 240 dotsSupported file format Multi audio and video codec support:MP3, AAC (Non DRM)*, WMA(DRM), Linear PCM, AVC(H.264/AVC) Baseline Profile, MPEG-4 Simple Profile, WMV Main Profile/Simple ProfileInternet Direct internet connectivity via WIFI, streaming YouTube™, podcast direct download and browsing websitesFM Tuner YesAudio Technologies S-master, Digital Noise Cancelling, Clear Stereo, Clear Bass, DSEE and EX headphonesColour BlackSupplied accessories 13.5mm EX headphones/Ear piece (L,M,S)/Attachment/USB cable/Audio-in cables/Connector for airplanes/QSG*AAC format audio files that are copyright protected cannot be played back**90 minutes of music playback is approximate in MP3 128kbps***12 hours of music playback is approximate in MP3 in 128kbps****Different depending on countries

NOTES TO EDITORS

Environmental Information

Sony is engaged in a constant review of its manufacturing, operational andbusiness practices to ensure that its products are developed in anenvironmentally responsible way. This approach can broadly be divided intothree areas:

Environmental Information: 3Ps

Product: Halogenated materials can pose a risk to the environment ifdisposed of improperly. To minimize this risk, halogen-free flameretardants are used for certain printed circuit boards.

Process: The extended user manual is provided electronically on CD-ROM orproduct itself to reduce paper use. The packaging uses recyclable paper toreduce the impact on the environment.

Planet: Sony is determined to lead the way as a responsible manufacturer,and as a result we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions2. Increasing the percentage of renewable energy used in manufacturing facilities3. Minimising the resources used by our factories in manufacturing

About Sony:

Sony manufactures audio, video, communications and information technologyproducts for the global consumer and professional markets. With its music,pictures, game and online businesses, Sony is uniquely positioned to be oneof the world's leading digital entertainment brands. Sony recordedconsolidated global annual sales of EUR 55.44 billion (yen 8,871 billion)for the fiscal year ended March 31, 2008, based on an average marketexchange rate for the same period of yen 160.0 to the EUR. It employsapproximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. SonyEurope, headquartered at the Sony Center am Potsdamer Platz in Berlin, isresponsible for the company's European electronics business and registeredconsolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visithttp://www.sony-europe.com andhttp://www.sony-europe.com/presscenter

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