NEW YORK, NY – (IBWire.com Oct 5, 2011) - Jack Nottingham
remembers the day like it was yesterday. “One day I was raking in $2,000 per
day from my affiliate sites, and literally within a single day my income
dropped by more than 90%.” Nottingham solemnly recalls.
Nottingham
isn’t alone. Many internet marketers are feeling the squeeze of search engine
behemoth Google. Site owners report that Google engineers are implementing
algorithm updates more frequently than ever before. A single change in a line
of Google’s top secret code can make a tidal wave of change in how Google search
results are displayed. When Google flips the switch, internet marketers’
businesses –which are sometimes 100% reliant on Google traffic—go belly-up
overnight.
Businesses
most affected by Google’s spasticity are Search Engine Optimization (SEO)
firms, a growing niche in the marketing field. SEO consultants help small,
medium and large business improve their rank in search engine results. However,
keeping up with Google’s algorithms has become a full-time job for SEO pros.
Backlinko,
a New York City-based SEO firm, is one of the most respected names in the SEO
field. Their head, Brian Dean, offers advice for business owners scrambling to
keep up with today’s ever-changing SEO scene.
Dean notes
that the rules of SEO haven’t changed since Google opened up shop over a decade
ago: “Contrary to popular belief, changes to Google’s algorithm aren’t very
drastic. They tend to reinforce things that Google has valued all along, such
as backlinks found within the text of a page.”
“Sites that
rely on a single form of backlinks, such as profile links or blog comments, are
those that usually find themselves on the outside looking in after a Google
update.”, Dean warns.
Google’s
latest significantly update, deemed Panda by many SEO experts, was a wake-up
call to many companies involved with SEO. Thousands of sites that were once
found on Google’s first page disappeared without a trace.
Sites that
fared best post-Panda were those that had a mix of links from authority sites,
such as University websites and major news outlets. Sites that leaned
too-heavily on low-quality links were swiftly removed from Google’s first page.
Dean
recommends that business owners choose their SEO firm carefully and keep tabs
on what they’re up to. Many businesses that felt the heat after Panda,
including retail giant JC Penny, hired outside help with their SEO efforts.
Unfortunately, many less-reputable SEO firms did more harm than good to their
clients with their shady linking efforts.
“You need to
make sure that your SEO firm is providing your site with only high-quality
backlinks from authority sites. These are only backlinks that Backlinko uses
for our clients because they work better in both the short and long-term.”,
Dean adds.
Those
wishing to find out more information are welcome to visit the below site.
http://www.Backlinko.com
is a SEO firm.
Contact: Brian Dean at admin@backlinko.com
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