(IBWire.com Feb 1, 2012) - Summary: 2012 is upon us and search engine optimization is the key focus and strategy for ecommerce merchants. While social media, pay-per-click and other online marketing strategies are at the forefront of most online marketing conversations, search engine optimization remains the top priority in online marketing for internet retailers.
Fortune3, one of the leading providers of shopping cart software for internet retailers since 1999 has surveyed 270 ecommerce merchants on online marketing in Ecommerce this year, 2012.
This survey was created for the primary purpose of grasping where internet retailers would focus their online marketing efforts in 2012. Search engine optimization remains the key focus for internet retailers when it comes to internet marketing.
When asked what the primary focus would be for internet retailers in 2012, more than half, 56%, responded search engine optimization. 15% responded social media as well as another 15% with pay-per-click marketing.
When asked about where the majority of their budget would be for 2012 for online marketing, 26% responded it would be allocated to search engine optimization with pay-per-click marketing in a close second with 22% of respondents.
You can see the survey and case study in full at: http://www.fortune3.com/blog/2012/01/ecommerce-2012-online-marketing-case-study-survey/
Visit http://www.fortune3.com to download free shopping cart software.
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