Some producers of the long-running television animated comedy, The Simpsons reportedly have agreed to salary cuts in order to the show running.

The Simpsons, produced by Fox Television Network, is no longer sustainable under its current financial model, Entertainment Weekly reports. Earlier, to help keep the popular show alive, cast members were asked to take a 45 per cent pay cut.

Actors Dan Castellaneta (Homer Simpson), Julie Kavner (Marge Simpson), Nancy Cartwright (Bart Simpson), Yeardley Smith (Lisa Simpson), Hank Azaria (Moe), Harry Shearer (Ned Flanders) and others were reported unwilling and offered to take a 30 per cent cut. But they also asked for a share of the millions of dollars that the studio reportedly makes from merchandise, as well as revenue from syndication deals over the last two decades.

There is, as yet however, no news of progress in negotiations with the cast members, although the Entertainment Weekly report suggested that all sides are hopeful of a deal being reached soon.

The studio grants that 23 seasons in, The Simpsons is as creatively vibrant as ever and beloved by millions around the world.

We believe this brilliant series can and should continue, but we cannot produce future seasons under its current financial model. We are hopeful that we can reach an agreement with the voice cast that allows The Simpsons to go on entertaining audiences with original episodes for many years to come, Fox was quoted as saying, in a MSNBC report.