An exclusive “Frozen” edition of the Sony Corp. (NYSE:SNE) PlayStation 4 will begin retail sales on Wednesday in Japan. The special console, which comes in black and has movie characters Elsa and Anna etched on it, will be available for 42,980 yen ($424).
The 2013 film “Frozen” is the 53rd animated feature in the Walt Disney Animated Classics series and was inspired by Hans Christian Andersen’s fairy tale “The Snow Queen.”
“Frozen” has earned more than $1.2 billion worldwide and was the highest-grossing film of 2013, the second highest-grossing film distributed by Disney and the fifth-highest grossing film of all time. “Frozen” topped the Japanese box office for 16 weeks in a row, so it may be a smart move for Sony to release a special “Frozen” PlayStation 4 in Japan, where its PS4 sales have been somewhat lackluster.
Despite its low sales in Japan, Sony has sold 9 million PlayStation 4 consoles internationally, while Microsoft’s Xbox One is at 5 million consoles, according to a recent Edge magazine interview with Microsoft (NASDAQ:MSFT) Corporate Vice President Phil Harrison.
In April, Sony had sold 7 million PS4 units and the Xbox One was at 5 million units shipped to retail stores like Best Buy Co. Inc. (NYSE:BBY) and GameStop Corp. (NYSE:GME).