Kentucky Fried Chicken and its founder/pitchman Colonel Sanders go way back -- so far back the symbol had gotten a bit dusty. Enter the ad campaign for the fast-food chain starring "Saturday Night Live" alum Darrell Hammond, which has been trending well. But Hammond will only have a short run in the iconic white suit. Fellow "SNL" alum Norm Macdonald is set to replace him in a new series of ads that take the good colonel to another level.

In the four ads, developed by Wieden + Kennedy, Macdonald's Colonel pops up in unexpected places -- in a busy boardroom, for example -- but never stops selling that chicken.

For Kentucky Fried Chicken's 75th anniversary, the agency wanted to rebrand the 65-year-old colonel into something a bit more fun and younger. In an added twist, Macdonald's colonel says Hammond's colonel was a fake. Adweek says the new ads up the absurdity and offbeat comedy for KFC. "Other than not quite looking like him, his voice being different and his inability to cook the world's best chicken, we thought Norm was the perfect choice to play the Real Colonel," Kevin Hochman, chief marketing officer for KFC U.S., said in a statement.

Whether people will love Macdonald as the colonel remains to be seen, but it looks like KFC wants to get people talking, according to Adweek. Much like with the Double Down -- which replaced the bun with breaded chicken -- KFC wants to make the Colonel cool again.