PURE Bioscience, Inc. is the developer of the patented silver dihydrogen citrate (SDC) antimicrobial disinfectant. As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it.

U.S. EPA-registered PURE Hard Surface provides an unparalleled combination of high efficacy and low toxicity with 30-second bacterial kill times and 24-hour residual protection. It completely kills resistant pathogens like MRSA and also effectively eliminates dangerous fungi and viruses including HIV, Norovirus, Influenza A, Avian Influenza and H1NI. PURE Hard Surface is EPA-registered for use on food contact surfaces and is gentle enough to be used in sensitive children’s areas.

PURE Bioscience announced today that Health Canada has approved PURE Hard Surface disinfectant for use in food premises, hospitals and health care facilities, domestic locations and industrial and institutional premises. Health Canada is the federal department in Canada responsible for helping Canadians maintain and improve their health. PURE Hard Surface has been assigned the DIN or Drug Identification Number 02368803.

Obtaining a DIN through Health Canada’s rigorous process for approving the safety, efficacy and quality of disinfectants is a coup for PURE Bioscience. The approval opens up another significant market for its SDC-based product. It may also open up other doors for the company’s future sales. It will certainly be a plus in its sales efforts at the upcoming 2011 annual meeting of the International Association for Food Protection. This gathering brings together 2,000 of North America’s leading industry, academic and government food safety professionals.

For additional information on PURE Bioscience, please visit its website at www.purebio.com