PURE Bioscience develops and markets technology-based bioscience products for various health challenges. The company yesterday announced it has received U.S. Environmental Protection Agency (EPA) registration for its SDC-based disinfectant and food contact surface sanitizer.
Patented SDC is an electrolytically generated source of stabilized ionic silver that, when used as a platform technology, differs from competitors because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it.
According to the Centers for Disease Control and Prevention (CDC), foodborne pathogens cause 76 million illnesses per year in the U.S., resulting in 325,000 hospitalizations and 5,200 deaths. In other words, the market for germ defense is significant.
PURE’s product will be marketed as IV-7 Ultimate Germ Defense for Food Contact Surfaces™ (IV-7). As an EPA category IV disinfectant/sanitizer, IV-7 offers the efficacy of SDCs and pathogen elimination without the need for rinsing. The EPA’s category IV toxicity rating is the lowest classification, reflecting the safety of SDC for use in sensitive areas such as those used by children.
“Our completion of the rigorous six-year federal registration process to bring this much-needed technology to market will improve public safety protections in food processing, packaging, distribution and service. We are working diligently to register the product in all 50 states; however, because many food industry companies operate in single states or regions, we plan to begin selling IV-7 Ultimate Germ Defense for Food Contact Surfaces™ on a state-by-state basis later this month as registrations are issued.” Michael L. Krall, president and CEO of PURE stated in the press release.
IV-7 Ultimate Germ Defense for Food Contact Surface is applicable to food processing plants, farms, food storage areas, restaurants, fast food operations, cafeterias, supermarkets, break rooms, schools, hospitals, homes and more.
“This product is a major breakthrough in the war against germs for every part of the food industry,” added John Rochon, chairman of Richmont Sciences LLC, PURE’s marketing representative. “There has never been anything like it. From food processing all the way to serving food at home and in restaurants, this is going to change the way we defend ourselves against germs. We believe that the food processing industry and the food service industry are going to love this product, and that it will ultimately save lives. In the home kitchen, it’s going to change the way people protect their families.”