Britain's PZ Cussons
has made it onto the shortlist of bidders for the European household and personal care business of U.S. consumer goods group Sara Lee , the Sunday Times reported without citing sources.

The newspaper said PZ Cussons, the maker of Imperial Leather soaps, joins larger rivals Reckitt Benckiser , Unilever , Colgate-Palmolive on the shortlist.

Sara Lee has put a price tag of between $3 billion and $3.5 billion on the business, which includes brands such as Kiwi shoe polish, Brylcream hair styling products and Sanex deodorant, the paper said.

Stockport-based PZ Cussons, was not immediately available for comment. A spokesman for Sara Lee in Europe said it was not company policy to comment on media speculation.

(Reporting by Victoria Bryan)