(LONDON)Taylor Nelson Sofres PLC, the British market research firm that has agreed to a deal with Germany's GfK AG, rejected a fourth unsolicited preliminary takeover offer from WPP Group ...READ MORE
(LONDON)Britain's Taylor Nelson Sofres PLC and Germany's GfK AG said Tuesday they have agreed to merge, forming the second largest market research company behind AC Nielsen Corp.READ MORE
(NEW YORK)Shares of major Internet companies traded mostly lower Friday, with eBay Inc. dipping after an analyst said that a recent survey indicates the online auctioneer's conversion ra...READ MORE
(SUNNYVALE, Calif.)Yahoo Inc. said Friday it will team with WPP Group PLC on digital display advertising. Three of WPP Group's divisions, GroupM, 24/7 Real Media and WPP Digital, will work with t...READ MORE
(NEW YORK)The collapse of Microsoft Corp.'s pursuit of Yahoo Inc. is leaving advertisers pining for other ways to reach mass audiences on the Web and to counteract Google Inc.'s domi...READ MORE
(NEW YORK)Digital marketing company 24/7 Real Media Inc., a division of WPP Group PLC, said Monday it will team with four publishers in a business-to-business online advertising network.READ MORE
(SEATTLE)The top executive at Microsoft Corp.'s MSN media network is leaving for Los Angeles advertising startup Spot Runner, the software maker said Thursday.READ MORE