Rachel Roy turned her showroom in New York into "a dreamland where the unexpected collide" for her Spring 2013 presentation at Mercedes-Benz Fashion Week on Tuesday, joining whimsy with traditional.
"The inspiration for spring 2013 is the idea of really mixing vibrant prints and prints that make the customers kind of have an emotional feel about them and kind of uplift," the designer explained during the presentation. "With prints, I wanted to mix opposite, kind of whimsical prints to convey an emotion."
The designer conveyed that emotion using fine textiles like silk crepe, chiffon, georgette and a bit of cotton, mostly in feminine white, pink, blue, deep orchid and orange. But the punchiest of all in the Spring 2013 collection was the designer's unexpected fusion of wild prints; Roy mixed a skull and bird print with abstract orchids and dandelions, geometric tiles with spots, painted birds with illusory blooms and hibiscus. The result? An exciting mix of different, and at first glance presumably clashing, prints without being too ostentatious or madcap. Silhouettes ranged from shorts and pants suits, flowy maxis, highly tailored gowns and miniskirts.
According to Roy, whose eponymous ready-to-wear line is equally esteemed by critics and celebrity clientele, her designs are meant to be uplifting and wearable for a large customer base.
"I think that when you get dressed in the morning, if your clothes can make you feel a certain way, and make you feel better about yourself, then you can go on with your day," Roy said.
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Roy, who was first an intern at Rocawear before starting her own label in 2005, has since gone global and even expanded to a diffusion line at Macy's in her seven years in the business. Now, the designer is looking to expand her label, which secured a joint venture with the Jones Apparel Group in 2008, internationally.
"Well, my plan is to grow the business and get really big so I can just phone it in," she told Elle. "I really want to just expand the business. I want international stores."
But until then, Roy, a mother-of-two, has to keep herself motivated. For Spring 2013, music played a big factor in the spirit behind her designs.
"We're in the arts so anything that affects the senses, whether it's smell, sight or in this case sound," Roy said. "We play music in the studio all the time. It's just uplifting and we're designing spring and spring should be uplifting and vibrant."