Iwidth=280n the second instalment of London Business School MBA graduate Giselle Weybrecht's guide to the best books available to both MBA students and graduates, she takes a close look at The Carrot Principle by Adrian Gostick and Chester Elton, as well as Barbara Minto's The Pyramid Principle.
To catch up on Giselle's first instalment, where she gives her thoughts on Cliff Atkinson's Beyond Bullet Points and Dale Carnegie's How to Win Friends and Influence People click here.

The Carrot Principle by Adrian Gostick and Chester Elton

In business, a carrot is something used to inspire and motivate an employee. Despite what many may think, the carrot is not always money and it is important for managers to understand what the carrot is for their team, as well as for individual employees.
The Carrot Principle by Gostick and Elton is based on extensive research gathered from a study of over 200,000 employees in North America over ten years. They found that employees who feel valued are more productive, engaged and loyal.
In fact, nearly 80 percent of employees surveyed who quit their jobs did so mainly because of lack of appreciation. Of those reporting the highest morale at work, over 94 percent agreed that their managers were effective at recognizing their qualities and achievements. It also found that organizations that recognize excellence tend to be more profitable and can have more than three times the return on equity than those that do so the least.
This is a short book, but one that is-packed with useful and practical information that focuses on how to motivate people. It shows that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. The authors suggest 125 ideas for recognizing employees and creating a day-to-day culture of recognition drawn from interviews with managers around the world.

The Pyramid Principle by Barbara Minto

The ability to communicate complex ideas in writing is an important skill whether you are a student working on an assignment or a manager putting together a presentation or analysis.
The Pyramid Principle is designed to help the reader to become that high quality writer, regardless of what they are writing about and whether it is business related. It explains how grouping ideas into a logical structure in the form of a 'top-down' pyramid structure means they are easier to understand. A lot of the focus is on the thought process behind someone's writing, thinking critically about your ideas and using that to present stronger arguments.
Despite having some excellent lessons and examples to help the reader write more effectively, The Pyramid Principle is written in a style that sounds more like an instruction manual. Because of this, many have found the book best read when you have a current writing project you can apply it to.