As soon as news about Apple's acquisition of C3 Technologies was confirmed, a new hope is awakened - Will 3D mapping be next on the cards for Apple devices?
A dig into the not so old records show Apple has been consistently receptive about using Google Map applications in Apple iOS since the debut of iPhone in 2007. Apple's iOS devices have made use of Apple-built Google Maps application to offer users with a quick peek at current location information, route guidance, traffic, driving directions, and details about destinations.
However, statistics show that Apple is far too serious about 3D mapping as this is in fact Apple's third acquisition of a 3D mapping company' the earlier two being Placebase in 2009 and Poly9 in 2010. Although, C3 Technologies is still working out of its HQ in Sweden, post acquisition, it has supposedly been re-christened as Apple's 'Sputnik' division.
Many see this acquisition (rumored to be worth $240 billion) as the initiation of Apple's moving on to acquiring solutions from technologies rather than sourcing from third-party like Google Maps as until now. It can now be well anticipated that 3D mapping technologies acquired through Poly9 and C3 Technologies will soon appear in future version of iOS Maps application.
Not to forget integration of once acquired Siri in the new iPhone 4S - enough to get tongues wagging, right?
Although there is speculation that ultimately Apple will severe ties with Google post the several acquisitions of 3D mapping solutions; experts believe that considering Apple's renewal of partnership with Google recently, it might be so that Apple might still keep Google maps integrated to iOS for now.
C3 Technologies - Apple's Strategic acquisition
Apple Inc's strategic acquisition of C3 Technologies is definitely an indication of another imminent technological renaissance for the world to witness. C3 technologies is a pioneer and an innovation major known for developing exceedingly premium and detailed 3D maps sans any human effort. Here the 3D mapping is camera-based and is known to have the accurate technology to detect and map buildings, homes, and even smaller objects like trees. In fact, the solution for C3 Technologies is said to have come from declassified missile targeting methods.
Apple is always known to acquire technologies which they are sure can make a difference in the day-to-day life of people. They are always known to take the best out of their acquisitions and integrate into their own creation.
A closer study at C3 Technologies' official company description says it all:
C3 Technologies is the leading provider of 3D mapping solutions offering - photo-realistic models of the world for search, navigation and geographic information systems. Since 2007 when it was spun out of the aerospace and defense company Saab AB, venture-backed C3 has redefined mapping by applying previously classified image processing technology to the development of 3D maps as a platform for new social and commercial applications.
The Sweden-based company's automated software and advanced algorithms enable C3 to rapidly assemble extremely precise 3D models, and seamlessly integrate them with traditional 2D maps, satellite images, street level photography and user generated images, that together are forever changing how people use maps and explore the world.
How it works: What to expect from the acquisition?
Just watch these videos to experience how it works and what C3 Technologies has to offer:
This is indeed, nonetheless a preview of what the future of 3D mapping from Apple will have on offer. Are you ready for some more path-breaking innovation on your Apple devices?
The original post was published on Simon Blog.