If new reports are to be believed, London-based Premiership club Chelsea and Spanish La Liga heavyweights Real Madrid are targeting Italian Serie A club Napoli's in-form Uruguayan forward Edinson Cavani.

However, other reports have suggested that Chelsea are prepared to pull out of that particular race and concentrate more on bringing Real's Argentine striker, Gonzalo Higuain, while the Spanish club prepare to part ways with the South American.

Meanwhile, the Spanish club has long been an admirer of Napoli's target-man and may finally be ready to lure the player to the Bernabeu. It is believed that the sale of Higuain will be used to finance the move for Cavani; Higuain's asking price is reportedly set for £40 million.

However, it has also been speculated that should the move for Cavani not go through, Madrid will not be open to Higuain moving on.

Cavani has also attracted massive attraction from Serie A rivals AC Milan, according to a Footybunker.com report.

Edinson Roberto Cavani Gomez, who arrived from Serie A club Palermo in 2010 and signed a five-year contract with Napoli, has managed to find the back of the net 46 times in just 66 games thus far.