A rep for Ticketmaster has finally coming forward to explain why Adele fans had such a hard time scoring tickets to her upcoming North American tour. Tickets for the series of concerts went on sale last week and hundreds of thousands of fans flocked to the internet in the hopes of scoring a seat to one of the Brit singer's 56 shows, but few were successful. It seems the ticketing site now sees where it went wrong.
According to a statement released to Entertainment Weekly Sunday, Ticketmaster was not prepared for such a huge fan turnout. A rep for the site said they saw "an all-time high" of customers queuing up to purchase Adele tickets. As such, the entire 2016 tour — for which Ticketmaster was allotted a little over 400,000 tickets in total — was sold out in under an hour. Another source told Billboard the six New York shows were especially difficult to buy tickets for as more than 4 million people were vying for seats.
"Over the course of the morning on-sales, Ticketmaster saw an all-time high of more than 10 million fans in queue for our total approximate allotment of just over 400,000 tickets. In spite of the unprecedented demand for this amazing artist, Ticketmaster successfully sold through its allotment in less than an hour per date," the Ticketmaster rep told EW.
As International Business Times previously noted, tickets for Adele's tour, which is her first in four years, went on sale Dec. 17. Many fans experienced long wait times and various errors while trying to purchase their tickets online. Fans experienced similar difficulties trying to score pre-sale tickets on Dec. 16. Adele fans ranged from angry to heartbroken and went on Twitter to vent their frustrations. Some joked that they'd probably be more likely to randomly bump into the British songstress on the street than actually get tickets to the "25" tour. Others shared screen grabs of their wait times, writing that they were jumping from one minute to 45 minutes.
— Vevo (@Vevo) December 17, 2015
— Michelle B. Nichols (@ItsThatMichelle) December 17, 2015
— Erin Auci (@erina58) December 17, 2015
Adele and her team were very public about the lengths they went to to keep tickets out of scalpers' hands. They were successful in doing so for her U.K. tour dates, blocking close to 53,000 tickets from being sold to potential scalpers. CNN reported Dec. 17 that many U.S. ticket buyers took advantage of the troubles fans had while trying to buy tickets and put theirs up for sale on sites like StubHub. Initial tickets were said to be selling for anywhere from $39.50 to $149.50. Tickets from resellers ranged from $1,000-$6,000 and were expected to jump even higher.
Adele's "25" tour kicks off on July 5, 2016, in St. Paul, Minnesota. For more information on tour dates and tickets, check out the "Hello" singer's website.