Yesterday, Rediff.com India Ltd. revealed its new group deals service, Rediff Deal Ho Jaye!. This new service will allow customers discounts at local businesses, in a similar fashion as other services like Groupon. The offers available on Rediff.com will be available at local merchants in each of the 40 cities the service is available in.

Rediff is an online provider of news, entertainment, communication and shopping services, with offices Mumbai, New Delhi, Bangalore, Chennai, Hyderabad and New York. Their Deal Ho Jaye! Service will expose their audience of over 15 million viewers a month to local merchants and services, as well as local events and attractions.

Residents in larger cities serviced by the program will receive the ability to search for deals on a more local level. As an example, Mumbai consumers can see deals in South Mumbai, the Mumbai suburbs and Navi Mumbai.

“With the introduction of Deal Ho Jaye!, Rediff now offers local merchants and business owners options for reaching consumers well beyond their traditional scope, building upon our e-commerce platform,” said Ajit Balakrishnan, Chairman and CEO of Rediff.com. “Merchants will now have the ability to take advantage of Rediff.com’s reach to generate business through new customers by offering special discounts and promotions on Rediff Deal Ho Jaye!.”

Mr. Balakrishnan continued, “Deal Ho Jaye! will help consumers discover new services and experiences in their city, such as restaurants, spas, hotels, healthcare, tattoos, hobby classes, adventure sports and other local attractions across 70 categories and at 30-60% discounts, thus helping them make the most of their quality time with their family and friends.”