Reed’s, Inc. announced that it is aggressively expanding its Social Media Marketing efforts and has launched a YouTube channel. With the assistance of IRTH Communications, the company will also be adding a purpose-built DEL.ICIO.US page, a presence on Facebook with a fan page, and a Twittter feed.

Chris Reed, Founder and CEO of Reed’s commented, “We have had local and national TV coverage, a focus spot on more than one CNBC program, been a question on Jeopardy and have been covered twice on the Food Network. Our new YouTube channel contains these spots as well as several other videos made by our fans.”

Reed added, “Social Media is new to us, but we are seeing the results of participating in the online conversation already. We plan to continue expanding our strategy with new ideas and feedback from our online fans. Social Media is a key way for us to hear from our customers and create areas of support and networking.”

Mark Moline, Managing Partner of IRTH Communications, LLC commented, “Reed’s is an incredible brand with a loyal and growing consumer following. We believe the company is ideally suited to marketing online and establishing a presence in the Social Media world. YouTube and Facebook combined have over 500,000,000 users. We are exposing Reed’s to a whole new audience of consumers who may not have known about the company or its brands prior.”