Reed’s, Inc. (REED) Partners with Maletis Beverage

on April 28 2009 4:14 AM

Reed’s, Inc. announced this morning that it has partnered with Portland, Orego-based Maletis Beverage, an Oregon based distributor that sells a variety of Domestic, Imported and Micro-beers. The distributor’s non-alcoholic portfolio includes Rockstar, Crystal Geyser, Newman’s Own and now the Reed’s and Virgil’s product line up.

Neal Cohane, Senior VP of Sales & Marketing for Reed’s commented, “Partnering with Maletis Beverage is a tremendous opportunity for Reed’s. Maletis has ubiquitous reach across one of the largest metropolitan areas in the Pacific Northwest. Growing our brand in mainstream is a key strategy for us, and partnerships with distributors like Maletis will help Reed’s and Virgil’s gain access into distribution channels and accounts where our brands have not traditionally been found.”