People opposed to watching a BDSM love story on the big screen next Valentine’s Day are being offered an alternative romance flick to the highly touted “Fifty Shades of Grey."
According to a report from E! News, "Old Fashioned," a film being labeled as “the anti-Fifty Shades of Grey” due to its religious undertones, will open Feb. 13, 2015, the same day "Fifty Shades" hits theaters.
Starring writer and director Rik Swartzwelder, the Christian film tells the tale of a frat boy and a “free-spirited” woman (Elizabeth Roberts) who find love “the old-fashioned way” as opposed to “50 Shades” characters Christian Grey (Jamie Dornan) and Ana Steele’s (Dakota Johnson) risqué sub/dom partnership. The film’s tagline: “Chivalry makes a comeback.”
“So we’ve decided to go up against a little film called ‘Fifty Shades of Grey,’” the film’s Facebook page posted Thursday.
“I wanted to tell a love story that takes the idea of godly romance seriously,” Swartzwelder said of the film in a press release. “A story that, without apology, explores the possibility of a higher standard in relationships, yet is also fully aware of just how fragile we all are and doesn’t seek to heap guilt upon those of us that have made mistakes.”
While Swartzwelder's feature shares a release date with “Fifty Shades," he doesn’t expect to rack up box office numbers like Universal's adaptation of the E.L. James series' first installment.
“One is a modestly budgeted indie flick that seeks to make room for godly romance in contemporary America. The other is a multimillion-dollar studio film based on a best-selling erotica novel that has … other goals in mind,” Swartzwelder posted to the “Old Fashioned” movie's blog.
Swartzwelder’s release date announcement comes on the heels of the debut of the first “Fifty Shades of Grey” trailer last month. According to the Hollywood Reporter, the preview had the “best opening week” for any trailer this year to date, also earning the title of the “most viewed trailer of 2014” since exclusively premiering on NBC’s “Today” show July 24.
“Old Fashioned” hails from the same Christian finance firm responsible for the recently released “Heaven Is for Real.” BoxOfficeMojo reports that the film, based on the best-selling memoir of the same title, has grossed more than $99 million worldwide since its release in April.