Online apartment searches increased 11 percent and phone and e-mail queries rose 17 percent in the first quarter, Apartments.com reported.
Apartments.com recorded 5.1 million visits in March 2010, making it the second most visited month in the Web site's 12-year history. Typically, the peak season for the rental industry extends from April to August, but activity levels from the first three months of 2010 mirror that of the peak rental season, the online housing search engine found.
This tells us that renters are doing more than just browsing. They are ready to rent and engaging the apartment communities listed on Apartments.com, said Kevin Doyle, senior vice president and general manager.