One company that is striving to become a global power is the Rentrak Corporation. Rentrak is a global digital media measurement and research company noted for serving the most famed companies in the entertainment industry. Headquartered in Portland, Oregon, Rentrak has a reach across numerous platforms throughout the entertainment industry including box office, home entertainment and on-demand television. Today, Rentrak took a major step towards enhancing the future of their company with the announcement that they have completed the acquisition of Nielsen EDI from The Nielsen Company.

The deal with Nielsen was first announced in December of 2009 with the acquisition costing $15 million and coming effective on January 29 of this year. This deal will help to expand Rentrak’s leadership position as a leading provider of both real-time domestic and international box office information.

When asked what the Nielsen acquisition will mean to Rentrax, Company CEO Bill Livek was quoted as saying, “As the global standard for box office currency, Rentrak is committed to providing the most robust, accurate and timely access to worldwide theatrical box office information and software applications. With EDI, Rentrak has extended its international reach to further service our global clients.”

Ron Giambra who serves as Rentrak’s Executive Vice President stated, “Box Office Essentials will continue to expand its product offerings to our expansive lineup of customers.”

Rentrak has shown an aggressive business nature in making their company a household name across the nation. The young company is currently trading in the $16.71 range and with acquisitions such as the Nielsen deal, it appears the company has a great deal of potential to grow into a major player on the Nasdaq.

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