Gawker’s “Rob Ford Crackstarter” campaign is a great idea in the way that sporks or reality TV were great ideas. That is, it’s great that someone was creative enough to think of it, but in the long run, we’d all be better off if it failed.
Not only does the campaign attempt to dress up old-fashioned checkbook journalism as some noble equalizer of valuable information, but it also drags the good-will principles of crowd-funding even deeper into the mud than they already are -- and just when websites like Kickstarter and Indiegogo looked as if they might recover from the Great Zach Braff Scandal of four weeks ago.



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