Riley Keough, the granddaughter of Elvis and daughter of Lisa Marie Presley, is the new face and body of Bonds.
Keough, 24, was named the ambassador for the Australian clothing company’s new underwear line, “Lacies,” for the 2013 summer season. The actress stripped down as the first ever American to represent the campaign in a series of promotional photos wearing the lingerie.
“It was really fun and easy,” she told Vogue Australia of working on the campaign. “I love the lace underwear, the t-shirts and the sports bras. Everything I’ve tried on thus far has been really lovely and fits really well, which is what I find most annoying about most other underwear and bras.”
“At 24 years old, Riley is the perfect Bonds girl; a well-known personality, with a promising Hollywood career, great personal style and attitude to match,” Bonds design director Jane Newman told Ad News Australia. “More importantly, she connected with the brand and our product, felt comfortable in the new Bonds Lacies Brief and Bras. She is definitely our girl for summer."
The line will launch August 18 and will sell for four weeks, Ad News reported.
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Though she is the first American name as the face of the label, Keough has a long list of achievements in the fashion industry; She’s appeared on the cover of Vogue for the August edition in 2004 with Priscilla and Lisa Marie and has modeled for Dolce & Gabbana and Victoria’s Secret. Keough has also appeared in movies like “The Runaways” and “Magic Mike.”
Most recently, Keough made headlines when rumors swirled that she was dating “Twilight” actor Robert Pattinson. Photos of Pattinson and a woman, believed to be Keough, circulated showing the duo cozied up while driving in Hollywood. “They’re inseparable,” the source told the Daily Mail. “Rob loves the fact that Riley is Elvis’ granddaughter. That’s true rock’n’roll royalty in his eyes.”
The Mail reported Keough and Pattinson met through his ex-girlfriend, Kristen Stewart, who starred alongside Keough in “The Runaways.”
However, Keough’s rep confirmed the two are not dating and a woman who was photographed alongside Pattinson was not Keough.
“Riley isn’t dating Rob. And I can confirm that Riley was not photographed at all this weekend,” a representative of the ‘Magic Mike’ actress said.
Last year, Keough was engaged to “Magic Mike” actor Alex Pettyfer but the duo broke it off early last year.