Research in Motion Limited (RIMM) surged upwards more than six percent on Tuesday trading after announcing its new BlackBerry Mobile Fusion service.
The Mobile Fusion service is expected to offer its Enterprise Server technology as a mobile device management system to other devices like the iPhone and Android.
The management system will offer users security management, asset management, remote configuration, and other features to help companies deal with the Bring Your Own Device trend by employees.
BlackBerry Mobile Fusion is expected to hit the markets in March 2012 and should continue to provide a boost for the struggling company. In July, Jeffries & Co. analyst Peter Misek predicted that the licensing of the popular Enterprise Server could mean as much as a $2.50 to $3.00 bump for the Canadian-based company.
In addition to the positive bump from the Mobile Fusion service, RIMM also got a positive endorsement from Birinyi Associate investor Laszlo Birinyi. Birinyi advocated buying the stock in 2012 on CNBC on Tuesday morning.
It's been beaten down, it's a brand, it's got its fans, it's got its products. In 1997, I was in the Year in Wall Street show, and Louis Rukeyser asked me what were my picks for 1998. I said my first pick is a $7 stock - called Apple Computer (AAPL).
I think it's a long shot, these are not widows and orphan stocks. But we want to pick some stocks that we think have potential to do well.
As of 10 a.m. on Tuesday, RIMM shares were up 6 percent or $1.00 to $17.49.