Clowns, murder and mayhem — prepare yourself for Rob Zombie’s latest horror flick, “31.”
The musician-turned-director has been frightening viewers since his film “House of 1000 Corpses” was released in 2003. Since then he’s brought new life to the horror genre through “The Devil’s Rejects” and “Halloween.” Now he’s set to send chills down your spine with “31.”
Written and directed by Zombie, “31” is about five carnies who are kidnapped by a “gang of sadistic clowns” on the night before Halloween. Yes, clown gangs are a thing. The clowns force the sideshow members to participate in a little game called 31. The rules of this game? Survive 12 hours of torture.
The movie is inspired by Zombie’s love of Halloween. When he discovered that more people go missing Oct. 31 than on any other day of the year, the 51-year-old knew he had a “good premise” for the film.
“Add in the fact that everyone I know seems to really hate clowns, and now you got a film,” he said in a statement.
A 90-day crowdfunding campaign in 2014 helped Zombie bring his story to life. He told the Hollywood Reporter at the time that he credits his fans with helping “build buzz” about his new project.
“Without the fans' raising funds and helping to build buzz, a crazy film like this would have almost been impossible to get off the ground,” he explained. “I owe the fans big-time on this one.”
The movie stars Zombie’s wife, Sheri Moon Zombie, who has also been featured in his previous films. Other big names attached to the project include “Halloween” actor Malcolm McDowell, Elizabeth Daily, who is best known for voicing Tommy Pickles on “Rugrats,” as well as Meg Foster, who recently appeared on “Pretty Little Liars.”
“31” premiered at Sundance in January to a crowd that was “loudly responsive,” TwitchFilm reported. Based on Zombie’s success in the horror industry, the movie is gearing up to be the must-see film this October. Fans can catch the flick when it hits theaters Oct. 21. It will also be available on VOD on Sept. 16.