After Ronda Rousey’s impressive UFC 190 win against Bethe Correia Saturday, the UFC bantamweight champion is set to star in a several small and big screen projects. The fast food burger restaurant Carl’s Jr. and its sister-chain Hardee’s, announced Monday Rousey has signed on to become their newest commercial star, E!News reported. The UFC fighter joins other celebrities who previously appeared in ads for the company including Paris Hilton, Padma Lakshmi, Charlotte McKinney, Kate Upton and Kim Kardashian.
Carl’s Jr. even congratulated the UFC star on Twitter Sunday night and included a GIF of the fighter with her UFC Women’s Bantamweight Belt. The fast food restaurant included the message: “Congrats on another big win, @RondaRousey. Can't wait to introduce people to your sweet side in 30 days.”
The company’s decision to cast Rousey is a departure from previous commercials wherein scantily clad celebrities were featured on the ad, People said. This won’t be a challenge for the UFC fighter though, given her shoots for the 2015 Sports Illustrated Swimsuit edition. However, a spokesperson for Carl’s Jr. told the magazine Rousey was chosen because “she is loved and respected so much by both men and women.”
Apart from the commercial deal, the UFC champion is also set to star in a film based on her autobiography. Variety reported Paramount Pictures has secured the rights to create a film adaption of Rousey’s bestselling autobiography, “My Fight/Your Fight.” The mixed martial arts athlete is not only slated to co-produce the film, Rousey is also set to play herself in the movie.
Rousey and her sister Maria Burns Ortiz both wrote “My Fight/Your Fight,” which tells an inspirational story of Rousey’s accomplishments and how she weathered the challenges in her journey to become one of UFC’s greatest women fighters.
Writer Mark Bomback is set to create a film version of the book, as well as executive produce it. Mary Parent is also producing along with Rousey. Paramount Pictures has yet to identify the director for the movie.
Meawhile, aside from the movie adaptation of “My Fight/Your Fight,” Rousey's upcoming movie projects include Peter Berg’s “Mile 22” and the Warner Bros. action film “The Athena Project.”
Rousey has previously starred in movies hits such as “The Expendables 3” and “Furious 7.″