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  <title><![CDATA[Gap Jeans Cleaning Tip: Freezing Overnight Kills Germs]]></title>
  <description><![CDATA[Gap is launching a new marketing campaign targeting smartphone shoppers. The company is releasing a video tip that tells shoppers they can clean their jeans by putting them in the freezer overnight.]]></description>
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  <pubDate>Mon, 01 Aug 2011 15:45:03 EDT</pubDate>
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