International Business News - Marketing http://www.ibtimes.com All articles are copyrighted by IBTimes.com 400 100 http://www.ibtimes.com/ http://www.ibtimes.com/images/top_logo_ibt2_3.gif The Direct Marketing Association Inc., a global lobbying vehicle for marketers from more than 3,600 companies, spent $375,000 lobbying in the third quarter, according to a recent disclosure form. http://www.ibtimes.com/articles/20081124/direct-marketing-assn-spent-375k-lobbying-in-3q.htm Mon, 24 Nov 2008 11:48:26 EST The Food Marketing Institute spent more than $1.6 million in the third quarter to lobby on food safety, retail crime and other issues, according to a recent disclosure report. http://www.ibtimes.com/articles/20081107/food-marketing-group-spent-1-6m-lobbying-in-3q.htm Fri, 07 Nov 2008 17:55:38 EST Months before a financial implosion shook shoppers straight to their checkbooks, Saks Inc. executives realized a problem might be brewing with their holiday lineup. http://www.ibtimes.com/data/articleimgs/154634-meltdown-marketing.jpg http://www.ibtimes.com/articles/20081017/economic-worries-mean-fine-line-for-marketers.htm http://www.ibtimes.com/articles/20081017/economic-worries-mean-fine-line-for-marketers.htm Fri, 17 Oct 2008 16:13:41 EDT As cold weather approaches and New Yorkers' thoughts turn to heating costs, state utility regulators are aiming to rein in aggressive marketing by energy suppliers. http://www.ibtimes.com/articles/20081015/ny-regulators-crack-down-on-energy-marketing.htm Wed, 15 Oct 2008 16:59:40 EDT As the cold weather approaches, New York utility regulators may turn up the heat on aggressive marketing by energy suppliers. Members of the state Public Service Commission are meeting Wednesday to consider new rules for independent energy service companies, or ESCOs. Those are companies that sell electricity and natural gas to their own customers but deliver it through local utilities' lines. http://www.ibtimes.com/articles/20081015/ny-regulators-consider-energy-marketing-crackdown.htm Wed, 15 Oct 2008 11:12:24 EDT Consumers griping about how they get bombarded with piles of marketing mail from store catalogs to credit card offers can soon get some relief. The Direct Marketing Association--the leading trade association for catalog and other direct mail businesses--has relaunched its portal site for consumers that will allow them to edit how much mail they receive--both physical and virtual--from financial companies to catalog retailers. http://www.ibtimes.com/articles/20081013/new-tool-lets-customers-have-more-control-of-mail.htm Mon, 13 Oct 2008 14:51:57 EDT Micro-brewers are upset that California Gov. Arnold Schwarzenegger has signed a bill they say puts them at a competitive disadvantage. The bill allows breweries to give away promotional advertising items valued up to $3. That's up from the current 25-cent value limit. http://www.ibtimes.com/articles/20081001/small-brewers-upset-at-new-calif-law-on-giveaways.htm Wed, 01 Oct 2008 17:08:45 EDT Combating the growing obesity problem among children will require stronger action at all levels from food makers to governments and schools, witnesses told U.S. lawmakers Tuesday at a hearing about how foods are marketed to kids. http://www.ibtimes.com/articles/20080923/panel-hears-thoughts-on-food-marketing-to-kids.htm Tue, 23 Sep 2008 17:39:29 EDT Kraft Foods Inc., the maker of Oscar Mayer hot dogs and Oreo cookies, will be among those to testify Tuesday at a Senate panel hearing on food marketing to children. http://www.ibtimes.com/articles/20080923/ahead-of-the-bell-panel-hears-marketing-testimony.htm Tue, 23 Sep 2008 06:09:06 EDT Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar endorsement deals, but his road to marketing gold was paved years before he swam a lap in China. http://www.ibtimes.com/data/articleimgs/125859-phelps.jpg http://www.ibtimes.com/articles/20080907/long-term-plan-aids-marketing-michael-phelps.htm http://www.ibtimes.com/articles/20080907/long-term-plan-aids-marketing-michael-phelps.htm Sun, 07 Sep 2008 14:09:24 EDT About 85 percent of the marketing materials that private insurers use for their prescription drug plans fail to meet all of Medicare's guidelines for those products, federal auditors said Thursday. http://www.ibtimes.com/articles/20080905/auditors-drug-marketing-falls-short-of-guidelines.htm Fri, 05 Sep 2008 09:14:07 EDT DG FastChannel Inc., a digital media advertising services provider, said Friday it amended its agreement to buy Enliven Marketing Technologies Corp., saying it will now offer 2.9 million shares of its stock in the stock swap deal. http://www.ibtimes.com/articles/20080905/dg-fastchannel-amends-agreement-to-buy-enliven.htm Fri, 05 Sep 2008 07:20:44 EDT If the mood on Wall Street is grim, then consumers must be feeling even more bleak, right? Fuel prices remain high, inflation has hit food prices hard and consumer confidence is down. Yet Wal-Mart Stores Inc. executives said Thursday that the key for retailers is to look beyond the frustration to how families can have a good time even though their money isn't going as far. http://www.ibtimes.com/articles/20080904/wal-mart-acting-on-shifts-in-consumer-spending.htm Thu, 04 Sep 2008 19:03:09 EDT About 85 percent of the marketing materials that private insurers use for their prescription drug plans fail to meet all of Medicare's guidelines for those products, federal auditors said Thursday. http://www.ibtimes.com/articles/20080904/auditors-drug-marketing-falls-short.htm Thu, 04 Sep 2008 18:34:10 EDT The Direct Marketing Association Inc., a global lobbying vehicle for marketers from more than 3,600 companies, spent $375,000 lobbying the federal government in the second quarter, according to a recent disclosure form. http://www.ibtimes.com/articles/20080826/direct-marketing-assn-spent-375k-lobbying-in-2q.htm Tue, 26 Aug 2008 13:29:36 EDT _ The Food Marketing Institute spent over $1.7 million in the second quarter to lobby on nutrition, retail crime and other issues, according to a recent disclosure report. http://www.ibtimes.com/articles/20080814/food-marketing-group-spent-1-7m-lobbying-in-2q.htm Thu, 14 Aug 2008 10:51:29 EDT Marketing food and drinks to children these days occurs with more than just a few television ads. It involves promotional displays at grocery stores and packaging that directs them to Web sites where they can play games, win prizes or send e-cards to a friend. http://www.ibtimes.com/data/articleimgs/99704-earns-kraft-foods.jpg http://www.ibtimes.com/articles/20080729/ftc-kids-target-of-1-6-billion-in-food-ads.htm http://www.ibtimes.com/articles/20080729/ftc-kids-target-of-1-6-billion-in-food-ads.htm Tue, 29 Jul 2008 18:56:16 EDT The nation's largest food and beverage companies spent about $1.6 billion in 2006 marketing their products--especially carbonated drinks--to children, according to a Federal Trade Commission report obtained by the Associated Press. http://www.ibtimes.com/articles/20080728/ftc-kids-target-of-1-6-billion-in-food-ads.htm Mon, 28 Jul 2008 22:39:56 EDT The marketing chief who directed about $8 billion a year advertising products such as Tide detergent, Crest toothpaste and Gillette shavers is stepping down, the Procter & Gamble Co. said Tuesday. http://www.ibtimes.com/data/articleimgs/91813-proctor-and-gamble-personnel.jpg http://www.ibtimes.com/articles/20080715/p-gs-chief-marketer-retires.htm http://www.ibtimes.com/articles/20080715/p-gs-chief-marketer-retires.htm Tue, 15 Jul 2008 18:00:25 EDT The chief marketing officer of cell phone chip maker Qualcomm Inc. exercised options for 10,000 shares of common stock under a prearranged trading plan, according to a Securities and Exchange Commission filing Monday. http://www.ibtimes.com/articles/20080708/qualcomm-marketing-officer-exercises-options.htm Tue, 08 Jul 2008 16:57:46 EDT